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Home » Keywords: » Twitter

Items Tagged with 'Twitter'

ARTICLES

Bellangelo web series

Bellangelo winery launches web series

“Harvest Journal” follows winemaker from harvest to winemaking
September 26, 2017

Geneva, N.Y.-based Bellangelo winery, a producer in the Finger Lakes AVA and a leader in consumer wine education, launched of a new web series: “Harvest Journal.” 


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Zima

MillerCoors announces the return of Zima

Flavored malt beverage available through Labor Day
June 20, 2017

Chicago-based MillerCoors announced the return of the malt-based alcohol drink Zima to the United States. For a limited time only, consumers can pick up a six-pack of the nostalgic beverage just in time for the Fourth of July weekend.


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Beverage News

Lithium Technologies releases State of Social Engagement Report

Engagement among brands down from last year
May 11, 2017

San Francisco-based Lithium Technologies released the “State of Social Engagement 2017,” its annual study that examines whether brands are using social to effectively engage with consumers. 


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Heineken What's Your Play?

Heineken USA announces relaunch of What’s Your Play?

Campaign to feature more opportunities for consumers, social media marketing
November 9, 2015

White Plains, N.Y.-based Heineken USA announced it is upping the stakes on game day with its What’s Your Play? retail program that will run from Jan. 1 to Feb. 28. The comprehensive program includes eye-catching football-themed point-of-sale (POS) materials, digital partnerships, a Twitter-driven sweepstakes and cross-merchandising opportunities to inspire men of legal drinking age around the world to up their game by choosing Heineken, Heineken Light, Dos Equis, Tecate, Tecate Light and Strongbow Hard Ciders for their game day celebrations, the company says.


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Starbucks Pumpkin Spice Latte

Starbucks encourages coffee gifting on Twitter

“Tweet-a-Coffee” social media program enables consumers to give Starbucks Card e-gifts
October 29, 2013

Starbucks Coffee Co., Seattle, launched a new way for customers to give its coffee as a gift using the “Tweet-a-Coffee” Twitter program.


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Blue Moon vote

Using social media as a product development tool

Crowdsourcing helps brands develop products to please fans
Jennifer Storelli 200px
Jennifer Storelli
September 16, 2013

By the time you’ve finished reading this article, between 5,000 and 6,000 tweets about beverages will have been sent across the Twittersphere, according to Rob Goulding, director of the multi-channel sector for San Francisco-based Twitter Inc. In fact, more than 1.5 million conversations about beverages happen every day on Twitter, he says.


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Red Bull YouTube

Beverage brands in the social media space

Facebook, YouTube, Twitter offer marketing opportunities
Jennifer Storelli 200px
Jennifer Storelli
July 15, 2013

As social media continues its prominence across the globe, companies are investing more effort in connecting with fans through this resource.


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Budweiser Clydesdale Foal

Budweiser welcomes new Clydesdale, launches Twitter account

January 28, 2013

Budweiser, a brand of Anheuser-Busch, St. Louis, launched its new Twitter account, @Budweiser, with a tweet featuring the first photo of the newest member of the Anheuser-Busch Clydesdale family.


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Dunkin Donuts logo

Dunkin’ Donuts engages fans on Twitter to reveal new flavor

January 8, 2013

Dunkin’ Donuts, Canton, Mass., is asking its Twitter followers to help reveal the newest flavor of Dunkin’ Donuts K-Cup packs with the Next Dunkin’ K-Cup Pack Sweepstakes.


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stephanie headshot

Beverage social butterflies

Stephanie Cernivec
Stephanie Cernivec
August 15, 2012

 Most beverage-makers would love to be flies on a wall when it comes to a conversation between consumers about their brands.  


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More Articles Tagged with 'Twitter'
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    Sponsored byG3 Logistics

    More Beverage Companies Turning to Rail-Based Logistics Solutions to Solve Supply Chain Challenges

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Michael Kirban, co-founder and executive chairman of The Vita Coco Co.

2023 Executive of the Year: Michael Kirban, co-founder and executive chairman of The Vita Coco Co.

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Jones announces launch of Jones Craft Dog Soda

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Corona partners with Talia Coles on Feliz Navi-Drip collection

Events

May 6, 2024

Food Safety Summit

The 2023 Food Safety Summit, held from May 8–11, was a highly anticipated event that brought together 2,700 industry professionals, researchers, policymakers, and experts in person and virtually from around the world to discuss the latest advancements and challenges in ensuring food safety. The Summit combined 1,200 in-person and 1,500 virtual participants who were able to learn together. The six insightful sessions that were live streamed during the Summit are now available on demand until May 2024.
June 10, 2024

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