Migratory patterns of beverage alcohol market share show that consumers are diversifying their drink choices. Yet, as the pandemic continues to impact the on-premise market, retail sales of beverage alcohol continue to rise. In Beverage Industry’s annual State of the Beverage Industry: The Beverage Alcohol Market, the analysts at Beverage Marketing Corporation will discuss what fueled the categories performance and what challenges lie ahead.
In this webinar, you will learn:
- What shifts took place in terms of beverage alcohol market share
- What impact the beyond beer segment is having on the category
- How the rise of alcohol-free products is changing the landscape
- Whether eCommerce solutions will continue beyond the pandemic
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