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Home » Authors » Jennifer Storelli

Jennifer Storelli

Jennifer Storelli freelances for Beverage Industry, writing for the magazine’s print and online components. She earned a Bachelor of Science in Journalism from Northwestern University.

Articles

ARTICLES

New vending technology makes channel a destination

Micro markets emerge as vending channel offshoot
Jennifer Storelli
June 12, 2014

Last spring in Lahore, Pakistan, and New Delhi, India, Coca-Cola vending machines connected consumers in the two communities separated by 325 miles and decades of political tension.


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Vanillas with specific origins, claims gaining traction

Virginia Dare turns to higher-fold vanillas for halal applications
Jennifer Storelli
May 16, 2014

Although some people might use the word “vanilla” to describe events, people and objects that are ordinary or boring, researchers have found that people who like vanilla flavor actually are the life of the party.


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Consumers seek fiber ingredients they can feel, not taste

Live probiotic ingredients take organic to a new level
Jennifer Storelli
May 16, 2014

Although consuming something that’s alive might sound like a challenge from NBC’s “Fear Factor” TV show, probiotic beverages introduce consumers’ digestive systems to beneficial live cultures in a more appetizing way.


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Consumers seek gluten-free products to promote healthy lifestyles

Devotion Vodka touts gluten-free attributes on package
Jennifer Storelli
May 16, 2014

During May, the medical and dietary communities recognize Celiac Awareness Month, shedding light on the gluten-related autoimmune disease that impacts approximately 3 million Americans, according to the University of Chicago Celiac Disease Center.


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Discount retailers expand consumables strategy to entice repeat purchases

Channel beverage sales grow 8 percent
Jennifer Storelli
May 12, 2014

Although discount retailers offer a wide variety of products for one-stop shopping at an affordable price, it’s their consumables selections that having been boosting sales, albeit indirectly.


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it Tastes Raaw delivers tasty nutrition anytime, anywhere

New fruit-and-vegetable juices top old portfolio favorites
Jennifer Storelli
May 12, 2014

Although many children avoid eating their vegetables, adults also are guilty of consuming fewer veggies than they should.


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DSD softwares helps managers uncover business insights

DSD hardware keeps sales reps, delivery personnel connected en route
Jennifer Storelli
April 16, 2014

In a recently completed survey of 250 companies with direct-store-delivery (DSD) operations, nearly two-thirds of respondents stated that their businesses are becoming more complicated, according to survey sponsor Intermec, an Everett, Wash.-based subsidiary of Honeywell Scanning and Mobility.


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Beverage brands accept Bitcoins as currency

New payment option helps wineries, craft brewers reach new consumers
Jennifer Storelli
April 16, 2014

In our increasingly digital world, it makes sense that people have developed digital forms of currency to coincide with Internet and mobile shopping. Bitcoin was the first cryptocurrency to arrive on the financial scene in 2009 and has since increased in popularity.


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Majority of US households still drink CSDs, Mintel reports

Infographic reveals who's drinking CSDs, when and why
Jennifer Storelli
April 11, 2014

Despite facing a challenging environment in recent years, carbonated soft drinks (CSDs) still have a household penetration rate of more than 92 percent, according to Chicago-based Mintel.


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2014 Soft Drink Report: Carbonated soft drink brands respond to health concerns with sweetener research

Category also expands into new formats, usage occassions
Jennifer Storelli
April 11, 2014

“It’s no secret that 2013 was a challenging year,” began Larry D. Young, president and chief executive officer of Plano, Texas-based Dr Pepper Snapple Group (DPS), in his address during the company’s fourth-quarter 2013 earnings call.


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View All Articles by Jennifer Storelli
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