Articles by Jennifer Storelli

When it comes to choosing labeling equipment, customers are interested in machines that offer the widest range of applications and uses, explains Roy Oomen, category manager of labels and packaging for HP Indigo and Inkjet Press, Tel Aviv, Israel.

As social media continues its prominence across the globe, companies are investing more effort in connecting with fans through this resource.

“The introduction of a robotic palletizer has had a huge impact on our business,” say Product Manager Jason Covington and Business Development Manager Steve Golladay of ITW Warehouse Automation (ITWWA), Arden, N.C.

At retail, beverage packages are tasked with not only displaying an attractive shelf presence but also ensuring the quality of the product and the integrity of the brand.

Although it might not have been a requirement 10 years ago, good brands today will need to make a genuine commitment to sustainability moving forward, says Trent Overholt, vice president of supply chain solutions for Los Angeles-based Rehrig Pacific Co.

The excitement surrounding the lives of flappers and fun-seekers of the Roaring ’20s still enchant many of us almost a century later. This culture also recently inspired some interesting beverage marketing pushes, particularly following the premiere of Warner Brothers Entertainment’s “The Great Gatsby” movie last month.

Following Seattle-based Starbucks Coffee Co.’s acquisition of Atlanta-based Teavana Holdings Inc. at the end of 2012, the tea industry is waiting for the hot tea segment to boom, according to experts.

As RealBeanz Director of Public Relations and Social Media Jenna Burke told me in last month’s Up Close With story, it can be hard for consumers to experience a product and develop a relationship with a brand if the main connection with a brand is through social media and advertising. Instead, it’s the face-to-face encounters with a brand at events that really help consumers become fans, she said.

According to the Occupational Safety and Health Administration (OSHA), musculoskeletal disorders (MSDs), or ergonomic injuries, are one of the most common injuries route delivery drivers encounter and accounted for 33 percent of all workplace injuries and illnesses requiring days away from work for all occupations in 2011.

Just as zone defense is used in basketball as a means to defend specific zones of the court and ultimately protect the goal, zone defense in conveyors also works to protect a goal — but this time the goal is a product or package.