Limited-edition labels accompanied by digital, social, in-store promotion
June 13, 2016
Dr Pepper, a brand of Plano, Texas-based Dr Pepper Snapple Group, launched its Pick Your Pepper campaign — an experience of self-expression involving the nationwide distribution of hundreds of new, limited-edition and custom-printed Dr Pepper 20-ounce bottles. Backed by a digital, social, radio and in-store campaign, Dr Pepper Pick Your Pepper puts the spotlight on individuality, encouraging consumers to choose the label that speaks uniquely to them, the company says.
New agreement will put branded K-Cups in retail outlets nationwide
February 27, 2015
Canton, Mass.-based Dunkin' Brands Group Inc., Orrville, Ohio-based The J.M. Smucker Co., and Waterbury, Vt.-based Keurig Green Mountain Inc. expanded their partnership by signing agreements for the manufacturing, marketing, distribution and sale of Dunkin' K-Cup packs at retailers nationwide in the United States, Canada and online.
On the drive through Crenshaw County in Alabama, motorists will see a number of small towns, vast woodlands and maybe a few deer. But as drivers pass the handful of restaurants and general stores throughout the county, they might also notice something else: the Pepsi logo.
The current economic climate coupled with governmental and consumer concerns about health and wellness created a tough environment for the carbonated soft drinks (CSDs) market this year, according to analysts.
The gourmet coffee market has perked up this year, according to the National Coffee Association of USA Inc. (NCA). Approximately 34 percent of American adults drink gourmet coffee beverages daily, up 3 percentage points from 2013, according to the New York-based association’s “National Coffee Drinking Trends” market research study, which was released in March. Conversely, non-gourmet coffee drinking dropped 4 percentage points to 35 percent, it reports.
Coffee company will invest $337 million in the plant over five years to support new Keurig Cold platform
June 20, 2014
Keurig Green Mountain Inc., Waterbury, Vt., closed on the purchase of a 585,000-square-foot manufacturing facility in Douglasville, Ga., which will be responsible for producing pods for the company’s new Keurig Cold platform, set to launch in fiscal-year 2015.
In February, The Coca-Cola Co. and Green Mountain Coffee Roasters Inc., now known as Keurig Green Mountain, announced plans to develop a new at-home beverage system called the Keurig Cold that would enable consumers to make their own Coca-Cola branded drinks at home.
Dr Pepper Snapple Group Inc., Plano, Texas, reported that net sales and volume both increased 1 percent, respectively. These increases were impacted by favorable product and package mix and net pricing, partially offset by unfavorable segment mix and 1 percentage point of foreign currency.