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Home » Keurig Dr Pepper (KDP)

Articles Tagged with ''Keurig Dr Pepper (KDP)''

KDP to buy CORE Nutrition

CORE LLC to receive $525 million
November 21, 2018
Keurig Dr Pepper (KDP), Burlington, Mass., and Plano, Texas, have entered into a definitive agreement to acquire CORE Nutrition LLC at a value of $525 million, or approximately $435 million net of anticipated tax benefits.
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Keurig Dr Pepper (KDP)

KDP, Danone Waters agree to distribution for evian

Agreement includes multi-outlets plus eCommerce
October 31, 2018

Keurig Dr Pepper (KDP) and Danone Waters of America (DWA) jointly announced today that KDP will sell, distribute and merchandise evian across the United States as part of a long-term master distribution agreement designed to accelerate the brand's growth. 


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DPS, Keurig announce finalized merger

New acquisition becomes KDP
July 3, 2018

Plano, Texas-based Dr Pepper Snapple Group Inc. (DPS) announced that its shareholders have approved two proposals to allow for the issuance of DPS common stock to the previously announced Agreement and Plan of Merger, the company said. The merger agreement, dated Jan. 29, 2018, says that DPS, Salt Merger Sub Inc. and Maple Parent Holdings Corp., the parent company of Keurig Green Mountain Inc., Waterbury, Vt., will share common stock, it adds.


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Keurig announces merger agreement with Dr Pepper Snapple

KDP’s pro forma combined 2017 annual revenues approximately $11B
January 29, 2018

Dr Pepper Snapple Group Inc., Plano, Texas, and Keurig Green Mountain Inc., Burlington, Mass., announced that the companies have entered into a definitive merger agreement to create Keurig Dr Pepper (KDP), a new beverage company of scale with a portfolio of iconic consumer brands and unrivaled distribution capability to reach virtually every point-of-sale in North America, the companies say. 


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Digital marketing goes beyond social media

Beverage brands offer differentiated digital marketing campaigns
Amanda Del Buono
September 15, 2017
Finding new ways to reach consumers in a crowded marketplace and digital world can be difficult. While sifting through my emails and news, I’m always intrigued by brands that are finding unique ways to utilize the digital world to connect and excite their consumers.
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Voss Waters

The Best Beverage Packages of 2016

Voss, Coca-Cola, Dr Pepper among Top 5 best packages
Amanda Del Buono
December 16, 2016
Packaging is a key marketing element for any beverage brand when launching a new product, a package redesign or for a marketing campaign.
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Dr Pepper label designs

Dr Pepper launches unique label designs

PET bottles feature limited-edition labels
July 15, 2016
Dr Pepper kicked off its Pick Your Pepper campaign with the release of hundreds of unique label designs on 20-ounce bottles of Dr Pepper.
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Pick your Pepper

Dr Pepper launches Pick Your Pepper campaign

Limited-edition labels accompanied by digital, social, in-store promotion
June 13, 2016

Dr Pepper, a brand of Plano, Texas-based Dr Pepper Snapple Group, launched its Pick Your Pepper campaign — an experience of self-expression involving the nationwide distribution of hundreds of new, limited-edition and custom-printed Dr Pepper 20-ounce bottles. Backed by a digital, social, radio and in-store campaign, Dr Pepper Pick Your Pepper puts the spotlight on individuality, encouraging consumers to choose the label that speaks uniquely to them, the company says.


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Keurig expands partnership for Dunkin’ K-Cup Packs

New agreement will put branded K-Cups in retail outlets nationwide
February 27, 2015

Canton, Mass.-based Dunkin' Brands Group Inc., Orrville, Ohio-based The J.M. Smucker Co., and Waterbury, Vt.-based Keurig Green Mountain Inc. expanded their partnership by signing agreements for the manufacturing, marketing, distribution and sale of Dunkin' K-Cup packs at retailers nationwide in the United States, Canada and online. 


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2015 Beverage Bottler of the Year: Pepsi-Cola Bottling Co. of Luverne

Pepsi distributor's focus on customer service is key to success
jessica Jacobsen
Jessica Jacobsen
January 12, 2015

On the drive through Crenshaw County in Alabama, motorists will see a number of small towns, vast woodlands and maybe a few deer. But as drivers pass the handful of restaurants and general stores throughout the county, they might also notice something else: the Pepsi logo.


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