As the number of label-reading consumers grows exponentially, beverage-makers that are looking to appeal to these consumers are launching botanical-based beverages in increasing numbers across various categories.
Garden Party Botanical Hard Sodas, doing business as RumsTech Ventures Corp., announced it will be launching line of premium, all-natural hard sodas throughout Indiana.
Top Shelf Beverages Inc., makers of Clearly Kombucha, unveiled a new line of fermented beverages: C Botanicals, a line of fermented botanicals and aromatics.
Herbal Water Inc. launched Ayala’s Herbal Teas in Peppermint Melissa Spearmint, Nutmeg Cacao Nibs Cardamom, Chamomile Bergamot Vanilla and Rooibos Cinnamon Rose Petal varieties.
In the United States, instant gratification has become commonplace thanks to technologies like smartphones and the Internet, but functional drinks also are making it a staple in the beverage industry.