On a pit-stop at a gas station not too long ago, the Dunkin’ Donuts sign across the street glowed as it sang to me, “Pumpkin is back.” Nothing says fall to me like my large Dunkin’ coffee with pumpkin spice, cream and sugar (whether it needs the cream and sugar, I don’t know, but I’m afraid to try it without).
Data reflects on 2012 sales, projects successful 2013
According to New York-based Nielsen, pumpkin-flavored seasonal foods and beverages are appearing on store shelves and menus earlier this fall than in previous years. This early arrival might set the seasonal flavor up for another successful season, it suggests.