Samuel Adams, a brand of The Boston Beer Co., Boston, announced that for the first time it plans to offer Samuel Adams Boston Lager in a can that is designed to closely match the experience of drinking beer from a glass, the company says. The “Sam Can,” which is the result of two years of ergonomic and sensory research and testing, will hit shelves in early summer 2013, just in time for outdoor drinking occasions.
Samuel Adams, a brand of The Boston Beer Co., Boston, teamed up with San Francisco-based craft chocolate maker TCHO to introduce the Samuel Adams Beer Lover's Chocolate Box.
The Boston Beer Co. expanded its philanthropic initiative Samuel Adams Brewing the American Dream to Chicagoland food, beverage and hospitality small-business owners. The Chicago expansion of the program, which provides access to loans for small businesses, is in partnership with Accion Chicago, a member of the Accion U.S. Network.
Available from mid-August through October, The Boston Beer Co.will offer its 2011 Samuel Adams Harvest Collection Variety 12-pack, including Boston Lager, OctoberFest, Irish Red, Harvest Pumpkin Ale, Black Lager and its new style, Bonfire Rauchbier.
Playing off superstition regarding the number 13, this August The Boston Beer Co. is introducing Samuel Adams Thirteenth Hour, referring to the beer’s mysterious combination of flavors and 13 brewing ingredients, the company says.
Brewer and founder of The Boston Beer Co., Jim Koch announced this month’s release of the 2011 batch of Samuel Adams Utopias. The barrel-aged strong, rich, uncarbonated dark beer is meant to be savored like a vintage fortified wine or fine cognac as a 2-ounce pour at room temperature in a snifter glass, the company says.
