Purchase, N.Y.-based PepsiCo Inc. confirmed the March 23 release of Mtn Dew DEWshine. The craft soda will be available nationally wherever premium beverages are sold, with a focus on the Midwest and Southeast regions. It will be available in large- and small-format retail outlets within the carbonated soft drink section.
Soda sweetened with cane sugar and stevia leaf extract
Following its initial summer rollout in select The Fresh Market stores, Coca-Cola Life now is available across the United States. A brand of Atlanta-based The Coca-Cola Co., Coca-Cola Life is the company’s first reduced-calorie carbonated soft drink sweetened with cane sugar and stevia leaf extract.
Craft soda brand also plans fall/winter variety pack
Inspired by the popularity of variety packs in the craft beer segment, Seattle-based Dry Soda Co. launched a Summer Discovery Pack mixed pack of its three best-selling natural soda flavors.
The Veri Soda Co. launched a line of Veri Organic sodas that are low in calories, free of GMOs, and certified organic by the U.S. Department of Agriculture National Organic Program.