Innovative beverage ideas can come from many places. For Steve Fortuna, the idea for a beverage brand might have been whimsical, but his approach to bringing the idea to fruition certainly was not. Instead, the computer engineer and Wall Street financier has taken a carefully considered, highly strategic approach to every aspect of the process, from product development to market expansion, when founding Blossom Water LLC, Westwood, Mass.
Mattoni Natural Mineral Water, a brand of Incendium Global Inc., added four new flavors to its line of flavored mineral waters: Grapefruit, Lemon, Orange and Peach.
