Articles Tagged with ''Heineken''

After reformulating its Heineken Light beer by adding Cascade hops, Heineken USA Inc. announced that the brand was named the “Best Tasting Low Calorie Lager” at the 2013 World Beer Championships.

To kick off the summer, Heineken USA released six special-edition bottles inspired by the popular global destinations New York, London, Berlin, Amsterdam, Rio and Shanghai.

To kick off the summer, Heineken USA released six special-edition bottles inspired by the popular global destinations New York, London, Berlin, Amsterdam, Rio and Shanghai.

The night before having surgery, consumers often savor a full meal and drink in preparation for the next few hours of fasting.

White Plains, N.Y.-based Heineken USA unveiled the details of its “Open Your Summer” program, which is designed to reward consumers and build on the excitement of summer’s celebrations.

White Plains, N.Y.-based Heineken USA, which acquired import rights to the Strongbow Hard Cider brand in January 2013, is phasing out the original Strongbow Hard Cider recipe in place of the new Strongbow Gold Apple Hard Cider and Strongbow Honey & Apple Hard Cider. In a blind taste test conducted last year by Rogil Research, both men and women noted that they strongly preferred the new crisp, refreshing flavor profile of Strongbow Gold Apple, the company says.

In time for spring, Heineken USA introduced an 8.5-ounce slim can format. Twelve-packs of these new slim cans began rolling out at retail outlets across the country this month.

As the economy stabilizes, consumers are trading up for the premium beer offerings available through the imported beers segment, says Edward Hyseh, U.S. research analyst for Euromonitor International, Chicago.

Best known for its Koma Unwind relaxation drinks and shots, Bebida Beverage Co. (BeBevCo) is taking its expertise into a whole new category: ice cream.

Heineken USA Inc., a White Plains, N.Y.-based subsidiary of Heineken International BV, launched a new global responsibility campaign designed to make moderate alcohol consumption aspirational.