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New ProductsTea and Coffee

NESCAFÉ Gold Espresso and Ice Roast

Nescafe Instant Coffees.png

(Image courtesy of NESCAFÉ)

May 31, 2024

NESCAFÉ introduced NESCAFÉ Gold Espresso and NESCAFÉ Ice Roast to its U.S. portfolio.

Whether enjoying your coffee first thing in the morning or as an afternoon uplift, steaming hot or ice cold, NESCAFÉ knows preferences are personal and believes everyone deserves a great cup, it says.

Straight or Americano-style, NESCAFÉ's Gold Espresso — available in both Blonde and Intense Roasts — is ready in an instant, no machine needed, the company notes. Simply scoop, stir and enjoy the smooth taste and café-style crema made from high-quality, responsibly sourced golden roasted Arabica Beans, it says.

NESCAFÉ Ice Roast — NESCAFÉ's first-ever cold-liquid-dissolvable coffee — is made to be mixed with cold water or milk. Lightly roasted and made from 100% pure and responsibly sourced coffee, this Ice Roast features rich, delicious cocoa notes to ensure a smooth sip, the company says. 

“The coffee drinking habits of Americans are ever-changing, but we continue to see a growing demand for espresso-based and cold coffee beverages alongside an increasing interest in making these café-quality beverages from home,” said Jonathan Iams, director of NESCAFÉ U.S. brand marketing, in a statement. “NESCAFÉ’s newest products offer bold flavors and convenience, ensuring every coffee lover can make their perfect cup without compromise. This promise is at the heart of the NESCAFÉ brand, as we continually strive to create coffee experiences that reinvigorate and inspire our communities — from our coffee farmers to consumers— to make a positive and sustainable impact in their world.”

NESCAFÉ Gold Espresso (packaged in a 3.5-ounce bottle, equivalent to 50 cups) and Ice Roast (a 6-ounce bottle, equivalent to 85 cups) now are available at retailers nationwide for a suggested retail price of $7.39 each.

www.nescafe.com/us/

KEYWORDS: Arabica coffee instant coffee

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