College basketball utilizes a number of metrics and analytics to evaluate the many teams that play in the NCAA. One that analysts and coaches will throw around is the “eye test,” which isn’t an official metric, but phrase that essentially signifies that a team’s performance on the court extends beyond their wins, losses and what the metrics indicate.
In U.S. beer market, the size of the non-alcohol beer segment might be the smallest compared with traditional beer segments, but the “eye test” shows that the segment is having a profound impact on the overall beer category.