When March Madness comes around, many of the lower seeded teams have hopes of becoming America’s Cinderella, like the 1985 Villanova Wildcats upsetting Georgetown Hoyas for the national title. In the craft beer market, analysts note that as the segment looks to recover, it is the regional players that are helping lift the category.
“The market declined around 1.5% in 2023,” says Brian Sudano, CEO and president of S&D Insights LLC, Norwalk, CT. “The market continues to evolve with best performing being strong local players versus more regional or national players.”