As the leader in the powdered beverage category for more than 40 years, Crystal Light unveiled a new logo, marking a bold refresh for the brand. The brand also debuted three additions to its portfolio for the first time in over a decade with the launch of Mixology, Immunity and Energy product lines.
The Crystal Light rebrand will feature a dynamic new logo, typography, photography and packaging. The new graphics display bright and radiant refreshment cues designed to enhance Crystal Light’s presence on shelf and highlight supporting ingredients, it says. The change was inspired by consumers seeking products that are not only better-for-you but taste great, the company adds.