Labatt is taking an icy trip back to the late ’90s with retro cans during the hockey season. This year, as a partner of the Buffalo Sabres, Labatt is highlighting the fan-favorite, black and red throwback “Goathead” Sabres jersey. These limited-edition cans are available in both Labatt Blue and Labatt Blue Light.
“I watched Peca and Hasek completely dominate the ice in these jerseys,” said Corey Berger, associate brand manager for Labatt USA, in a statement. “Sabres fans love that energy, and they loved that era on the ice. We know these nostalgic jersey cans, along with the return of the iconic black and red jerseys, will put that energy in the fans hands this season.”