Really Good Boxed Wine announced the release of its 2019 Cabernet Sauvignon from the celebrated Oak Knoll District of Napa Valley. 

From an organic single-vineyard, this Cabernet Sauvignon was aged for 26 months in 33% new French Oak barrels, the company says. It captures the essence of the terroir and the depth and sophistication the region is famous for, it adds. 

“This is an unparalleled blend of quality and value, encased in the magic of the box,” said Jake Whitman, founder and CEO of Really Good Boxed Wine, in a statement. “We are constantly thinking about how far we can push and elevate boxed wine, and now was the moment to release what stands as the benchmark of American wine, Napa Cab.

“For the 97% of wine consumed within a year of purchase, the boxed format is superior to traditional bottles,” Whitman continues. “We hope this allows wine drinkers across the country to experience the true luxury of Napa Valley.”

Chief Operating Officer Amy Troutmiller added: “I hope this wine serves as a symbol of inspiration and inclusion. Far too long has fine wine been seen as intimidating or unattainable for many. We have to be welcoming to younger, curious drinkers and, as the environment changes, we must embrace alternative formats. As trailblazers in luxury boxed wine, we are honored and feel the weight of this responsibility.”

While comparable Napa wines typically demand a $100 and up price tag, Really Good Boxed Wine is offering the 3-liter box for $120, translating to a $30 for a standard bottle equivalent, the company says. 

The limited allocation of the 2019 Cabernet Sauvignon is initially available exclusively for Wine Club Members. Non-Members are encouraged to join the Waitlist, the company notes. Waitlist releases will be granted in the order of signup, it says.