Playboy Spirits, in a joint venture between Spirits Investment Partners (SIP) and PLBY Group, announced the launch of PLAY HARD, a premium line of vodka seltzers.
PLAY HARD Seltzers, Playboy Spirits’ newest addition to its alcohol beverage portfolio, is a new entrant to the ready-to-drink (RTD) category with a focus on unique flavors, natural ingredients, low calories and stand out packaging featuring iconic artwork by Andy Warhol, it says.