Brightseed, a bioactives company and creator of Forager AI, announced the formation of a Bioactives Coalition to advance education and advocacy of science-backed bioactive compounds among food and health industries, consumers and policymakers. “Given the advancement in science and technology, the time is ripe to help build a widely accepted consensus on the definition and role of bioactive compounds for integration into dietary guidelines or current regulatory frameworks,” said Jan-Willem Van Klinken, Brightseed’s senior vice president of scientific and medical affairs, in a statement. “Bioactives are the ‘missing good’ in our food system and a core component required for proactive and preventative health. With the tools and research momentum available today, we can go beyond vitamins, minerals and proteins and begin including bioactives as an important part of nutrition and in modern medical education.” Bioactives Coalition members are comprised world-renowned researchers and experts working at the intersection of agriculture, food and health: Jed W. Fahey M.S., Sc.D, John Hopkins nutritional biochemist; Mark Hyman, MD, founder and senior advisor for the Cleveland Clinic Center for Functional Medicine, and founder and director of The UltraWellness Center; Taylor C. Wallace, PhD, CFS, FACN, principal and CEO of the Think Healthy Group; Katie Stebbins, executive director of The Food & Nutrition Innovation Institute at Tufts University; Ashlie Burkhart, MD, CM, chief scientific officer at Germin8 Ventures, associate with the Belfer Center’s Environment and Natural Resources Program, Harvard Kennedy School; Chef Robert E. Graham, MD, MPH, Harvard-trained researcher and physician, public health scientist, food activist and founder of FRESH Medicine and FRESH Med U; and Jennifer Kelly, PhD, nutrition director at Food Systems For The Future.