Fair Trade USA announces Innovation for Impact Initiative
Rüdiger Meyer of FLOCERT to chair Coffee Impact Advisory Board
Fair Trade USA announced key elements of its Innovation for Impact Initiative — a multi-stakeholder engagement and design lab aimed at developing a more scalable, higher-impact Fair Trade Certified coffee program.
To drive this initiative, Fair Trade USA is partnering with IDEO.org, an award-winning design consulting firm specializing in innovation for social impact. IDEO.org will deeply engage producers, industry, and other key stakeholders in the design process; develop prototypes for rapid testing and learning; help evaluate results; and support the subsequent roll-out of new program features, all with an eye toward increasing impact, it says.