BeatBox announced its first “Partner Series” custom package in collaboration with Oklahoma State University (OSU) Athletics. Entering the second year of a three-year agreement, BeatBox kicked off the inaugural Partner Series package design featuring images of Oklahoma State University’s legendary mascot: Pistol Pete.
“The partnership with OSU Athletics has been an incredible success for not only BeatBox, but for the community surrounding OSU and its loyal fanbase,” said Zech Francis, vice president of global marketing at BeatBox, in a statement. “As we continue to explore innovative ways to collaborate with OSU Athletics and to further connect with our consumers, it was clear that the Pistol Pete packaging resonates deeply with both the BeatBox and Cowboy Family.”