Bizzy Cold Brew, maker of the 18-hour, slow-brewed cold brew available in ready-to-drink bottles, grounds and eco-friendly brew bags, unveiled new branding. The refreshed look comes with a new logo and bottle and was updated to better represent the product and brand’s ethos, including dedication to quality, transparency, sustainability and high caffeine content.
Designed by Los Angeles-based creative agency Day Job, Bizzy Cold Brew’s elevated rebrand now clearly communicates the quality of its product line, from its craft-brewed process, stronger taste, high caffeine content and zero sugar in all of its brews. To be more transparent with consumers about caffeine in each serving, Bizzy Cold Brew moved its caffeine content to the front of the bottle, directly on the pour spot. Bizzy Cold Brew also changed the shape of its bottle to improve pourability for its consumers, it says.