Kona Big Wave, the premium island-style beer, is encouraging fans to “Bring the Aloha” with a campaign celebrating the brand’s relaunch that features a brand-new logo, refreshed packaging design and four new commercials ― all centered on a new brand world firmly rooted in Hawaii’s powerful aloha spirit.
After nearly 30 years, Kona Big Wave is poised to break out as the next premium lifestyle brand and introduce the winning beer to broader audiences around the country, it says. With massive ambitions to be one of the leaders within the premium beer space, Kona Big Wave is catapulting into a new era this summer with a full relaunch that amplifies its core brand purpose of evoking the “spirit of Aloha” and revitalizes its brand world to build a more universal emotional appeal.