Proper No. Twelve Irish Whiskey, founded by multiple weight MMA champion and entrepreneur Conor McGregor and co-founders Audie Attar and Ken Austin, announced the release of Proper No. Twelve Irish Apple, an exciting addition to their successful Irish whiskey portfolio.

“I’m thrilled to announce the release of Proper No. Twelve Irish Apple,” McGregor said in a statement. “This new product and its magnificent flavor profile will crush the competition. We have worked on this liquid for years and have combined my award-winning whiskey that my fans know and love with delicious notes of crisp and juicy Irish apple with a smooth finish like no other. Proper No. Twelve Irish Apple is liquid gold and I'd never settle for less.”

Lander Otegui, chief marketing officer for Proximo Spirits, parent company of Proper No. Twelve Irish Whiskey, added: "Since its inception, Proper No. Twelve Irish Whiskey has grown into an industry leader, rivaling 100 plus year-old competitors. Now, we’re looking to do it again with Proper Irish Apple, creating the new gold standard in the flavored whiskey category.”

Now available nationwide in 50-ml, 750-ml and 1-liter bottles, Proper No. Twelve Irish Apple takes a page from McGregor’s playbook and will continue to disrupt the industry, the company says. Tasting notes of this 70-proof liquid gold start with Proper’s award-winning blend of fine grain and single malt whiskey together with a delicious crisp apple taste and notes of warm caramel, oak and browned butter, all ending with a proper smooth finish, it adds.

Proper No. Twelve Irish Apple is best served neat, on the rocks or in a proper cocktail, the company notes. It is available for purchase in the United States at local retailers or on Drizly and ReserveBar for a suggested retail price of $24.99 for a 750-ml bottle.