Digital ordering solution will continue to keep wholesaler connected with customers 24/7
Breakthru Beverage Group, New York, and Provi, Chicago, announced a three-year extension of their original partnership agreement.
“We’re excited to continue this partnership, which provides our customers with 24/7 access to our portfolio of the best and most innovative brands in the world across wine, spirits, beer, and emerging beverages,” said Michael Boswell, vice president of digital and eCommerce at Breakthru, in a statement. “As part of our commitment to being the easiest distributor to work with, we are enabling an end-to-end digital ecosystem that pairs Provi with our proprietary B2B eCommerce platform, BREAKTHRU NOW. All of this helps bring our suppliers and customers closer to the end consumer.”