Online shopping higher than 2017, but in-store still popular
U.S. grocery consumers have flocked online at a rate never seen previously because of the COVID pandemic, with time savings being the primary motivating factor rather than COVID-related safety concerns.
However, the store is far from over. Consumers are increasingly favoring a blended store-online grocery shopping approach. These are just a few of the key insights from a new consumer survey from PowerReviews, a leading provider of ratings and reviews and User-Generated Content solutions.