7-Eleven launches imported sparkling mineral water
Serafina sourced from a natural Italian spring
Irving, Texas-based 7-Eleven Inc. announced the release of Serafina, the retailer’s new proprietary sparkling water. Imported from Italy, the sparkling mineral water brand was created exclusively for 7-Eleven and comes in three flavors: Original, Organic Lime and Organic Lemon Ginger with a suggested retail price of $1.79 for 16.9-ounce bottle.
Serafina is sourced from a natural Italian spring then carbonated and bottled in the Apennine Mountains. With the sparkling water category expected to reach nearly $60 billion by 2027 and increasing consumer interest in alternatives to high sugar and calorie beverage options, the introduction of Serafina to 7-Eleven shelves is a natural fit, the company says.