Carbonated soft drink brand debuts TV, launches digital fan portal
With artist and international phenom The Weeknd set to take the stage next month, Pepsi is going all-in on the Super Bowl LV Halftime Show starting now.
Pepsi is elevating the moment with its first Super Bowl Halftime Show TV spot featuring the year's headlining artist. The spot made its debut during the NFL Super Wild Card games and will continue to air throughout the NFL Playoffs and on PepsiHalftime.com, a digital fan portal providing custom augmented reality filters, an in-depth behind-the-scenes look at this year's Pepsi Super Bowl Halftime Show and more.