HEINEKEN USA announces partnership with Tastemade, Pintrest
Holiday Hacks videos offer new takes on Heineken, Dos Equis, Tecate
This holiday season, HEINEKEN USA, White Plains, N.Y., is helping people celebrate the holidays in creative ways this year through its partnership with Tastemade and Pinterest. Tastemade will create six Holiday Hacks in a video for Pinterest that will showcase the new takes on the three select beer brands through clever ideas and tricks, the company says.
The unique partnership will expand Heineken’s audience, while inspiring people to celebrate the holidays in new ways, it adds.