Observations, project involvements and operating experiences across the beverage market have always prompted important questions and concerns pertaining to product packaging design and the application from marketing, manufacturing and economic viewpoints. For example, a traditional slogan from marketing reads, “Packaging sells — period!”
This has been debated many times over, and has some degree of merit; however, besides considering consumer appeal and acceptance, the basic economics, eventual manufacturing and final distribution of the package can become a complex process.