New age beverage alcohol brand continues to expand throughout small-format stores
BeatBox Beverages, a brand of Austin, Texas-based Future Proof, launched its newest flavor: Peach Punch. Inspired by the classic road trip confection, Peach Rings, the newest Party Punch flavor will be the sixth in BeatBox's lineup of party-ready punches, including Blue Razzberry, Pink Lemonade, Fruit Punch, Fresh Watermelon and Tropical Punch.
The millennial-focused brand is looking to repeat the success of last summer's Tropical Punch release, it says. "We are extremely excited to be adding a sixth flavor to our already highly sought after Beatbox Beverages lineup. As we are in the middle of finalizing our annual business plan for 2021, Peach Punch will add yet another opportunity for both wholesalers and retailers to grow their revenue and margin, while also giving consumers another great choice in this dynamic category," said Vice President of Sales Tony Zangara in a statement.