Company will begin importing 2019 vintage of French Blue Bordeaux Rosé and Sauvignon Blanc
C. Mondavi & Family, St. Helena, Calif., has announced plans to add imported wines to its product portfolio, starting with the acquisition of the French Blue brand from Flying Blue Imports. According to Gomberg-Fredrikson imported wines made up 28 percent of the wine purchased in the United States, and C. Mondavi & Family is poised to start benefiting from this market share, it says.
“We are excited to take this step to expand our portfolio in the import space. We believe strongly in the future of our wine brands even in the midst of a year affected by COVID-19. French Blue is a great brand with excellent wines from Bordeaux, and we feel they have great potential.” said Judd Wallenbrock, chief executive officer at C. Mondavi & Family, in a statement.