Heineken USA highlights winning strategies for 2019
Brand to expand marketing strategies across portfolio
White Plains, N.Y.-based Heineken USA welcomed its wholesale community to Atlanta for its annual National Distributor Conference. The annual event was the first with its new chief executive officer Maggie Timoney, who took the executive role earlier this summer.
In Timoney’s presentation, she detailed executions from the company to help support its Core Brands — Heineken, Tecate and Dos Equis — in the coming year. All three brands will be delivering new beverage solutions to consumers as well as rolling out programs designed to engage these beer drinkers.