The clean-label and health-and-wellness beverage trend is more prevalent than ever before. Although experts are seeing an overall decline in the dairy market, dairy alternatives are permeating the segment and realizing growth. They note that plant-based alternatives will continue to drive the category.
A September 2017 report from Chicago-based Mintel titled, “Non-dairy Milk – US – September 2017,” states that non-dairy milk has seen growth in 2017 and is expected to continue this trend through 2022. Largely influenced by almond milk, innovative plant bases are adding variety in flavor and nutritional value to the category, both drivers of non-dairy milk, it continues.