After years of speculation, bottled water officially is the No. 1 beverage based on volume in the United States. Earlier this year, New York-based Beverage Marketing Corporation (BMC) announced that bottled water overtook carbonated soft drinks for the top spot on a volume basis.
According to BMC’s presentation “Beverages 2017: What’s in Store,” the market research firm noted that bottled water’s volume sales increased 8.5 percent in 2016. Its share of stomach also reached 20.5 percent, up from its 15.2 percent share in 2011.