Beverage brands launch football themed marketing campaigns
Blue Moon celebrates 21st birthday with year-long marketing campaign
Bacardi Ltd. announced the release of Smart Cube technology from Martini. The traditional ice cube-shaped device can be added to a drink with regular ice cubes. As the drink is consumed, the Martini Smart Cube uses Bluetooth technology to anticipate when a drink is finished and communicates with the bar in real-time, the company says. Staff then can prepare drinks in advance so that consumers don’t have to wait. To encourage responsible drinking, the Smart Cube also keeps track of the number of drinks consumed, it adds. Created by Martini, a vermouth and sparkling wine brand, and its agency partner AMV BBDO, the Martini Smart Cube features advanced design software, and the final product cases are injection-molded in food-safe resin. While providing its real-time ordering technology, the device also functions as a traditional ice cube through the use of Aerogel, a technology created by NASA that keeps the temperature of the cube cool and allows it to stay buoyant.
In celebration of its 100th anniversary, New England Coffee launched a year-long Extraordinary People campaign featuring a New England Coffee “Mug Mobile” that is traveling throughout New England to visit restaurants, coffee shops and community locations (fire/police stations) to thank customers with celebratory gifts. Additionally, the hashtag #YouAreExtraordinary campaign includes radio, digital, social media and print advertising; a newly designed website; a special Centennial Reserve coffee; a commemorative coffee table book; and a short film that chronicles the company’s history and culture. “We are very excited to be marking our centennial year by celebrating the people who got us here,” said Michael Morse, vice president of marketing, Reily Foods Co., in a statement. “Our dedicated employees and the hardworking people who serve and drink our coffee in big cities and small towns are the reason we’ve prospered for 100 years.”