It’s August, and that means for many families it’s time to get ready for back to school. Parents are stocking up on hand sanitizer, tissues and cold medicine in preparation for the germs their kids might come in contact with. However, when compared with past decades, kids might be better equipped to fight off these germs because of the growing number of consumer packaged goods (CPG) supporting immune health. Consumer trends have moved toward products that support a proactive, preventative health and wellness lifestyles.
“According to industry research, more than 75 percent of the adult population uses fortified foods and beverages,” says Jerry W. Smith, founder and chief executive officer of Nature’s Pearl Corp., Advance, N.C.