Rabobank reports that big brands need to take action
How Food & Beverage Brands Can Remain Relevant to U.S. Consumers
Many of America's largest food and beverage (F&B) companies are in trouble, Rabobank, New York, says in its new report, "Dude, where's my consumer?" Iconic brands are increasingly out of favor with U.S. consumers, whose preferences and priorities have evolved, Rabobank says. Rabobank analysts predict that unless large F&B brands take bold action, they run the risk of following baby boomers (once their core consumer) into retirement.
How can America's big brands reconnect with the U.S. consumer?