Sprite celebrates Lebron James’ homecoming with new video, commercial
Beverage brand also launches commemorative can
Sprite, a brand of Atlanta-based The Coca-Cola Co., launched a new video meant to inspire viewers and capture LeBron James’ return to his hometown of Akron, Ohio, from a new perspective. Directed by Jason Rosenberg of the Bandito Brothers, the video titled "The First Home Game," features James' on-the-court highlight footage as local fans share their anticipation for his first home-court appearance of the season. The video also features Imagine Dragons’ new single "I Bet My Life" as the background track.
"We've been with LeBron since the beginning and we're looking forward to the next chapter in his illustrious career," said Kimberly Paige, associate vice president of Sprite Brands for Coca-Cola North America, in a statement. "LeBron's decision to come home embodies the Sprite brand's ‘Obey Your Thirst’ mantra, and we're proud to help tell the story of his return to northeast Ohio."