Even the smallest beverage distributors in today’s marketplace have a vastly expanded range of products to market. Thus, they’re increasingly turning to fleet vehicles — large and small — to promote many smaller and newer brands with eye-catching mobile graphics. Vehicle graphics are well suited to deliver locally targeted messages to larger and more diverse audiences than even the largest of nationally televised events.
To recognize those distributors who have taken advantage of modern graphics technology to deliver a unique message on their fleet vehicles, Beverage Industry asked companies to submit entries for its Best Fleet Graphics competition. The response was overwhelming with nearly 200 images submitted.