Coca-Cola, Keurig expand agreement to hot brewing system
Honest Tea marks first Coca-Cola brand available in K-Cup packs
Waterbury, Vt.-based Keurig Green Mountain Inc. and Atlanta-based The Coca Cola Co. expanded their partnership to offer select beverages from The Coca-Cola Co.’s still brands portfolio for the Keurig hot brewing system in the United States and Canada. Honest Tea will be the first brand from The Coca Cola Co. available in K-Cup packs, the companies say.
In February, the companies signed a 10-year agreement to collaborate on the development and introduction of The Coca Cola Co.'s global brand portfolio for use in Keurig’s forthcoming Keurig Cold at-home beverage system, which is expected to be available in Keurig’s fiscal year 2015. As part of that agreement, The Coca-Cola Co. acquired a 10 percent minority equity position in Keurig and subsequently announced its intention to increase its stake to 16 percent.