Bethesda, Md.-based Honest Tea, a subsidiary of The Coca-Cola Co., Atlanta, unveiled its reformulated Honest Kids “fruit-juice sweetened” line of beverages. All five varieties of the juice pouches have been reformulated to remove the organic cane sugar and increase the juice content. Honest Kids beverages now have between 30 and 42 percent juice, an increase by 12 to 26 percentage points, depending on the variety. Nutritionally, the drinks remain at 40 calories for each 6.75-fluid-ounce pouch.
“Honest Kids has experienced dramatic growth to the point where it is almost a third of our business,” said Co-founder and TeaEO Seth Goldman in a statement. “We are excited we found a way to deliver the same not-too-sweet taste by sweetening the drinks only with fruit juice.”