This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies
By closing this message or continuing to use our site, you agree to our cookie policy. Learn More
This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • Home
  • Magazine
    • Current Issue
    • Digital Edition
    • Archives
    • Annual Manual
    • Newsletter
    • Contract Packaging Guide
  • News
    • Top 100 Beverage Companies
    • 2019 State of the Industry
  • Category Focus
    • Carbonated Soft Drinks
    • Bottled Water
    • Juice & Juice Drinks
    • Sports Drinks
    • Tea and Coffee
    • Energy Drinks & Shots
    • Alternative Drinks
    • Beer
      • Beer Market Report
      • Craft Beer Report
    • Wine & Spirits
    • Cannabis Beverages
    • Plant-Based Beverages
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
    • Beverage R&D News
  • Packaging
    • Packaging Material
    • Packaging Equipment
    • New Packages
    • The Packaging School
  • Operations
    • Plant Focus
    • Distribution
      • Fleet Graphics Award
    • Supplier News
  • New Products
    • New Products
    • Product Poll
    • New Product Submission Form
  • Directories
    • Annual Manual
    • Take a Tour
    • Contract Packaging Guide
  • More
    • White Papers
    • Market Insights
    • Market Research
    • Store
    • Custom Content & Marketing Services
    • Events
    • Polls
    • The Beverage Forum
    • BevOps Fleet Summit
  • Multimedia
    • Videos
    • Image Galleries
    • Podcast
    • Interactive Product Spotlights
    • Webinars
  • Contact
    • Advertise
    • Contact Us
Home » Honest Tea releases results of national social experiment
Beverage News

Honest Tea releases results of national social experiment

Honest Tea releases results of national social experiment
August 21, 2012
KEYWORDS Honest Tea
Reprints
No Comments

Honest Tea releases results of national social experimentHonest Tea, Bethesda, Md., released the results of its first National Honesty Index social experiment. Among the findings, 93 percent of participants were honest; Salt Lake City and Oakland, Calif., were both 100 percent honest; women were 95 percent honest while men were 91 percent honest; Boston baseball fans were more honest than New York baseball fans; redheads were more honest than blondes and brunettes; motorcyclists were 92 percent honest while comic book fans were 86 percent honest; and men with beards were 96 percent honest while bald men were 85 percent honest.

From Aug. 8-19, the company set up more than 50 unmanned pop-up kiosks in more than 30 cities across the country, with each location stocked full of Honest Tea and Honest Ade. Signage at the stands offered the beverages for $1 a bottle with payment based on the honor system, going into a clear box on-site. The outcomes were recorded using a customized digital tracking application by undercover observers nearby. Data collected for the National Honesty Index included geographic locations such as cities and iconic business districts; observable characteristics like gender and hair color; and groupings of people including baseball fans, comic book fans, beachgoers, people with kids and more.  
 
"While the National Honesty Index measured consumer’s honesty in almost three times as many cities as last year, it was great to see that, by and large, people across the country are honest," said Peter Kaye, Honest Tea’s vice president of marketing, in a statement. "With the exception of the man who tried to steal our duct tape, it's inspiring to see these results are consistent with our efforts to be refreshingly honest in making our beverages with real, organic ingredients."
 
Honest Tea will match the money collected and donate it to City Year, an AmeriCorps program which unites young people of all backgrounds for a year of full-time service. The goal of the nonprofit is to build community by helping to turn around high-need schools and get at-risk students back on track.
 
“Since one purpose of our experiment is to highlight the level of trust in communities across our nation, we’re glad to donate the money collected from this year’s experiment to City Year, which helps make our communities stronger,” said Seth Goldman, president and TeaEO of Honest Tea, in a statement.

A full list of the measured cities and breakouts by specific geographical areas and baseball teams is below. The complete Honesty Index is available at nationalhonestyindex.com, where visitors can check out and compare the honesty statistics of more than 30 cities and 50 different groups of people and build customizable infographics, which are shareable across many social platforms.  
 
Full List of Honest Cities

Oakland, Calif. 100%
Salt Lake City 100%
Boulder, Colo. 99%
San Francisco 97%
Seaside Heights, N.J. 97%
Boston    96%
Cincinnati 96%
Galveston, Texas 96%
Seattle    96%
Las Vegas 95%
Washington    95%
Chicago    94%
Austin, Texas 93%
Cleveland    93%
Palo Alto, Calif. 93%
New York 92%
Portland, Ore. 92%
Sturgis, S.D. 92%
Tempe, Ariz. 92%
Atlanta    91%
New Orleans 91%
Atlantic City, N.J. 91%
San Antonio 91%
Denver    90%
Anaheim, Calif. 90%
Philadelphia    89%
San Diego 87%
Charlotte, N.C. 86%
Miami    86%
Los Angeles 79%


  
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Top 5 Least Honest Locations:

Atlantic Terminal, Brooklyn, N.Y. 61%
Venice Beach, Calif. 76%
Chelsea Piers, New York City 77%
16th St. Mall, Denver 80%
South Side Chicago 82%


  
  
   
  
   
 

 

Iconic Business District Rankings:

Madison Ave. 98%
Wall Street  97%
Capitol Hill 93%
Silicon Valley 93%
K Street 91%
Hollywood    88%


   
 
  
   
   

 



Baseball Team Rankings:

Boston baseball fans 100%
San Francisco baseball fans 97%
Washington, D.C., baseball fans 93%
Anaheim, Calif., baseball fans 90%
New York baseball fans 83%
Chicago baseball fans 83%


  
  
   
   
   
   

Subscribe to Beverage Industry

Related Articles

Honest Tea releases 2012 mission report

Honest Tea’s latest experiment finds honesty on the rise

Honest Tea releases iced tea infographic

Honest Tea releases new Unsweet Lemon Tea nationwide

You must login or register in order to post a comment.

Report Abusive Comment

Subscribe For Free!
  • Print & Digital Edition Subscriptions
  • Beverage Industry Insider eNewsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

2019 Beverage Innovations of the Year

2019 Beverage Innovations of the Year

Spritz Sparkling Tea

Premium tea ingredients leading the way in beverage development

Belfour Spirits

Readers name their favorite beverage of October

Infographic: Better-for-you natural products continue upward trajectory

Infographic: Better-for-you natural products continue upward trajectory

Smirnoff Cremsiffino

Smirnoff Ice launches Cremsiffino for holiday gift exchange

How To, Directory Videos

Events

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Beverage Categories

What beverage category will see the most growth among private-label brands?
View Results Poll Archive

Products

Beverage Quality and Safety

Beverage Quality and Safety

Based on an IFT short course, Beverage Quality and Safety offers information on the latest beverage industry trends related to products, processing, and packaging technologies - including new generation nutraceutical beverages

See More Products
webinars and events

Beverage Industry Magazine

Beverage Industry - December, 2019

2019 December

The December year-end issue features a cover story on “Innovations of the Year” and check out the companies honored with “best packages of the year.” The issue also includes a special report on contract packaging, the growth of private-label products and why “Opportuni-Teas” continue to abound for tea ingredients. As usual, the latest trends in new products, packaging and ingredients are highlighted. Happy Holidays to all!

Check back throughout the month for additional content.

View More Create Account
  • More
    • Subscribe
    • Annual Manual
    • Connect with BI
    • Editorial Guidelines
    • eNews
    • Featured Products
    • Food & Beverage Brands
    • List Rental
    • New Products
    • New Product Submission Form
    • Polls
    • Reprints
    • Survey And Sample
    • Want More?
    • Privacy Policy
  • Exclusives
    • Beer Market Report
    • White Papers
    • Videos

Copyright ©2019. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing