Treatt PLC added Hibiscus Treattarome 9766 and expanded its From The Named Food (FTNF) Treattarome range with the launch of Black Tea Treattarome Extra 9768. Hibiscus Treattarome 9766 delivers water-white flavor without the red color typically associated with hibiscus, the company says. The natural exotic flavor is distilled from the calyx of Hibiscus sabdariffa and has a well-balanced cranberry aroma and mildly astringent flavor, according to Treatt. Black Tea Treattarome Extra 9768 is a 100 percent natural, clear water-white and cost-effective distillate that was developed specifically for use in tea beverages, the company says. Black Tea Treattarome Extra 97688 has a powerful, freshly brewed aroma with robust back notes and natural astringency to offer an authentic tea flavor, the company says. •  

Treatt USA Inc., 4900 Lakeland Commerce Parkway, Lakeland, Fla., 33805; 863/668-9500;