Treatt USA Inc., 4900 Lakeland Commerce Parkway, Lakeland, Fla., 33805; 863/668-9500; treatt.com.
Beverage R&D: New flavors
Treatt PLC added Hibiscus Treattarome 9766 and expanded its From The Named Food (FTNF) Treattarome range with the launch of Black Tea Treattarome Extra 9768. Hibiscus Treattarome 9766 delivers water-white flavor without the red color typically associated with hibiscus, the company says. The natural exotic flavor is distilled from the calyx of Hibiscus sabdariffa and has a well-balanced cranberry aroma and mildly astringent flavor, according to Treatt. Black Tea Treattarome Extra 9768 is a 100 percent natural, clear water-white and cost-effective distillate that was developed specifically for use in tea beverages, the company says. Black Tea Treattarome Extra 97688 has a powerful, freshly brewed aroma with robust back notes and natural astringency to offer an authentic tea flavor, the company says. •