For several years now, growth in the beverage industry has come from premium brands. The trend has carried through into the beginning of this year, as demonstrated by this month’s wine and spirits Category Focus feature on page 18. The practice of trading up to luxury brands has led to success in both of those categories, and “premiumization” is among the most-cited industry trends, leading new product development in nearly every segment.
2008 Soft Drink Report
Beverage R&D — Probiotics and Prebiotics
Packaging — Case Packers and Wrappers
Operations — Processing Automation
Beverage R&D — Natural and Organic Ingredients
Packaging — Designers’ Roundtable
Warehouse/Distribution — DSD Sales & Marketing Solutions