Cool, fashionable and functional accessories have hit
the market for trendy beverage consumers. My
friend was amazed when he recently witnessed a guy open his beer bottle
with the sole of his flip-flop.
The footwear was from Reef (reef.com), a manufacturer
of surf-inspired footwear, who developed the Fanning flip-flop sandal with
a built-in bottle opener in the sole. Creating a charming shoe would appeal
to Reef’s target consumers, which are not
exclusively surfers. In this shoe’s particular case, men are the
target because the shoes only are available in men’s styles and
For those who would like to take the next step, no pun
intended, Reef also created the Dram flip-flop, complete with a
polyurethane encapsulated canteen in the heel and sealed with a screw cap.
The company says the canteen’s intent is for surfers to store water
in their shoes to help stay hydrated at the beach. A Chicago Tribune reviewer of the
new $45 flip-flop couldn’t help but think of other intentions,
“especially considering that each pair holds a maximum of 3 ounces of
liquid, depending on the size of the shoe.” For those who would dare
to put their mouths where their feet have been, the water that the reviewer
poured into the heel ended up tasting like “aged plastic and a hint
of rubber,” according to the article. The reviewer did say though
“that taste is not the paramount concern when storing liquid in your
And for those eager to see the fall styles of water
bottles, Sigg posted its newest Swiss engineered aluminum water bottles on
its Web site, mysigg.com. The trendy water bottle company lets a person
choose from all the Sigg water bottle designs available and select the lid
and accessories to match his or her style. After all, the company says, “It’s not what you drink;
it’s what you drink it in.”
Coffee and chocolate
Starting this fall, fans
of Starbucks won’t have to order a tall mocha latte to get their
chocolate fix – they’ll be able to buy it by the bar. The
Seattle-based coffee chain announced its partnership with
Pennsylvania’s Hershey Co. to create and market new Starbucks-branded
premium chocolate. The line promises to translate Starbucks’
coffeehouse flavors into premium chocolates, and is currently in
development through Hershey’s Artisan Confections Co., which includes
Scharffen Berger and Joseph Schmidt. The products will be available in a
broad range of retail channels – not just
Comedian Larry the Cable Guy entertains with redneck
humor and his catchphrase “Git-R-Done.” Now his fans can stop
by a microbrewery in the comedian’s hometown for a glass of
Git-R-Done beer. The owners of the SchillingBridge Winery &
MicroBrewery in Pawnee City, Neb., Mike and Sharon Schilling ran the idea
past Larry the Cable Guy, whose real name is Dan Whitney. He agreed by
saying “Let’s git-r-done.”
Drink adds ‘crunk’
The fifth annual CrunkFest in Memphis, Tenn., received
an appropriate sponsor, Crunk!!! Energy Drink. Attendees of the hip-hop
festival, held last month, were able to sample the energy drink, which was
co-created by music producer and hip-hop artist Lil’ Jon. Though the
artist did not perform at the festival, attendees got a taste of the
pomegranate-infused energy drink.
Thank you, come again
Fans of the Simpsons are familiar with animated show’s
convenience store, Apu’s Kwik-E-Mart. In preparation for the movie,
select 7-Eleven stores transformed their shops into outlets for Squishees,
Buzz Cola and other Simpsons-inspired merchandise. Twelve stores in North
America stocked Simpsons-related merchandise alongside life-size character
cut-outs last month. In addition to red and yellow cans of Buzz Cola, the
chain renamed its own iconic Slurpees into Squishees in themed packaging.
Officials say the movie’s PG-13 rating discouraged offering
Homer’s favorite Duff Beer.
Floral accented cocktail
An Australian company has created the perfect
complement to a celebratory glass of champagne. Hoo Roo Foods offers edible
Wild Hibiscus Flowers in syrup that are said to bloom when submerged in
champagne and other beverages. The wild hibiscus flowers are handpicked in
northern Australia and individually preserved and jarred in all-natural
syrup. When included in a cocktail, the beverage takes on the
flower’s subtle flavor, the company says. The product, which has 11
flowers in a jar, is part of a signature champagne cocktail at
London’s Dorchester Hotel.
Best commercial beer?
Dogfish’s 90 Minute
IPA was voted the best commercial beer in America by the readers of Zymurgy, the journal of the
American Homebrewers Association. The beer has slowly been moving up the
ranks in this annual readers’ survey. Though it’s been on the
market for eight years, it debuted at No. 18 in 2003 and tied for third in
2004. Zymurgy has
conducted the survey, in which readers send in a list of their 20 favorite
commercially available beers, for five years. This year’s second
place was a tie between Sierra Nevada Pale Ale and Stone Arrogant Bastard.
I want to hear from you. Tell me how we can improve.
The February 2020 issue dives into Essentia water, their high-pH and high aspirations for ongoing innovation. Speaking of innovation, this issue also features a special report on how (and why) the zero-proof functional beverage market is growing. Also, check out what types of rifts and shifts are shaking up the wine category and discount variety stores, as well as the latest ingredient highlights (hint: exotic fruits make an appearance). To cap it off, peruse new product releases, the latest appearances in packaging, and holistic approaches to cognitive health. Thirsty for more? Subscribe to get the latest stories delivered right to your inbox.
Check back throughout the month for additional content.
Check back throughout the month for additional content.