America foodservice unit recently unveiled its latest fountain technology,
the “Bev-olution” dispenser. The fountain accomodates as many
as six carbonated and six non-carbonated beverage varieties. Extending the
typical fountain from eight drink options, “Bev-olution” also
allows customers to create custom drinks with flavor shot options, such as
vanilla or cherry. The machine is said to have as many as 50 drink
possibilities and Coca-Cola hopes it will transform fast-food restaurants
into beverage destinations. It is slated to hit restaurants in October.
IBWA announces education topics
The International Bottled Water Association, Alexandria, Va.,
previewed a few of the topics for the Continuing Education Sessions to be
held at its convention and tabletop trade show Oct. 15-19 in Las Vegas. The
IBWA-certified sessions provide the Continuing Education Units that are
necessary for certified plant operator accreditation.
Introductory courses are offered in topics such as
Bottled Water 101, Filtrations 101 and Bottle Washing 101. Bottled Water
101 is a comprehensive review of bottled water industry basics with new and
value-added information for those new to the industry and a refresher for
those already in the industry. Filtration 101 is based on the most current
information on filtration, practical filter handling and system design. In
Bottle Washing 101, participants will have the opportunity to view and
interact with various wash nozzle types and locations. A wash effectiveness
demonstration also will be held.
In addition, other sessions will cover more in-depth
topics. In “State Licensing Requirements: What Does Your State
Require?,” the focus is on state requirements for licensing,
pre-distribution approval and source approval. Another session will discuss
the USEPA’s recent ultra violet (UV) guidance and explain the
extensive validation protocol to use UV to properly treat water and comply
with disinfection by-product rules. Integration and planning of Hazard
Analysis and Critical Control Points (HACCP) and Quality Control (QC)
programs will be covered in additional sessions. Organizational options for
procedures, forms and files that can facilitate the day-to-day product,
package and process inspections will be discussed in addition to the
evolution of HACCP and QC programs.
A-B partners with Northeast spirits producer
Vermont Spirits of
Passumpsic, Vt., announced Anheuser-Busch Inc., St. Louis, will be the U.S.
distributor of its super-premium vodkas. Vermont Gold, Vermont Gold Vintage
and Vermont White vodkas currently are available in the Northeast United
States. Through the agreement, select Anheuser-Busch wholesalers in New
England began distributing the products last month. Wholesalers will
initially focus on licensed states, and Vermont Spirits will continue to be
responsible for marketing.
Unique to the Northeast, Vermont Gold and Vermont Gold
Vintage are distilled from maple sap, and Vermont White is made from milk
sugar and Vermont spring water. The agreement is part of
Anheuser-Busch’s test of a limited portfolio of premium spirits in
target markets in the Northeast.
Nestlé introduces lightweight bottle
Nestlé Waters North America, Greenwich, Conn., introduced an
environmentally friendly bottle that weighs 15 percent less than those
currently on the market. Eco-shape is a 12.5-gram bottle that took two
years to develop and may save 65 million pounds of plastic resin each year,
according to the company. Its label size has also been reduced to use less
paper, and the color was removed from the cap to make it more recyclable.
The half-liter Eco-Shape bottle uses 30 percent less plastic than bottles
currently available on the market. Ozarka and Arrowhead brands debuted the
bottle and it will be phased through Nestlé’s other brands
throughout the year. In addition, Nestlé Waters is working to create
an even lighter bottle.
Study shows effect of TV advertising
Information Resources Inc., Chicago,
announced the results from its Long-Term Drivers Consortium Study. The
study has researched the importance of TV advertising, in-store promotion,
distribution and brand variety on the long-term health of brands and the
overall CPG industry. IRI looked into juice brands, as well as products
from nine other categories, and studied a five-year history. Despite the
feared demise in the effectiveness of TV, thanks to TiVo and digital
recording services, top-line results show TV and distribution remain
critical to a brand’s long-term growth, with TV being the largest
driver. In addition, TV advertising and price often have a direct
relationship. The study found TV advertising can, but does not always,
lower price elasticity, though distribution was more likely to be
associated with lower elasticity. Discounting drives increased price
elasticity over time. In addition, television advertising was not shown to
relate to long-term growth. IRI announced it will begin a second study
later this summer.
U.S. craft brews a hit in China
The Brewers Association, Boulder, Colo., announced American craft beers
have found success in China. In February, the association sent the first
mixed container of craft beers to China. Brooklyn Brewery, Brooklyn, N.Y.;
North Coast Brewing Co., Fort Bragg, Calif.; and Rogue Ales, Newport, Ore.,
were included in the initial shipment and now are available in eight
on-premise establishments in Shanghai. In May, a new shipment with beers
from Kona Brewing Co., Kailua Kona, Hawaii, and Gordon Biersch Brewing Co.,
Burbank, Calif., were sent to China.
The association also participated in the SIAL China
trade show in May where it hosted a dinner for trade and media that paired food with beer.
Miller to take over Foster’s production in
Miller Brewing Co.,
Milwaukee, announced a 10-year agreement that will bring production of
Foster’s Lager and Special Bitter to the United States.
Australian-based Foster’s Group Ltd. plans to move production from
Molson Coors Brewing Co.’s facility in Canada to Miller’s
breweries in Ft. Worth, Texas, and Albany, Ga. Miller says domestic brewing
will reduce freight time and expense. The company plans to use the savings
on marketing and sales support for the Foster’s brands.
Coca-Cola Consolidated combines facilities
Coca-Cola Bottling Co.
Consolidated, Charlotte, N.C., has combined its facilities in South
Carolina. The company has merged its Florence, Conway and Marion, S.C.,
operations into one in Marion. The company said it upgraded the facility,
which it is calling its “regional development center,” in
anticipation of the distribution re-design.
I want to hear from you. Tell me how we can improve.
Beverage Industry’s December issue highlights five beverages brands that are “shooting for the moon” in terms of innovation. Also in this issue, we spotlight the premiumization of the private-label beverage market, the latest trends impacting the use of tea ingredients in beverages, the growth of beverage sales in the eCommerce platform, and much more!