October is not only Breast Cancer Awareness month, but also Rocktober at Hard Rock Cafes worldwide. As part of the Drink Pink campaign, a special line of pink cocktails has been added to Rocktober, which is Hard Rock International’s month-long initiative committed to raising awareness and funds for breast cancer research. A portion of the proceeds from each pink cocktail purchased will be donated to the Breast Cancer Research Foundation. The Rocktober campaign also will give patrons an opportunity to rock with their pink cocktail at a series of live music events to raise money for the foundation.

Black Dog Ale is partnering with humane shelters across the nation to celebrate and support Adopt a Dog Month, which is next month. The beer launched a Web site, blackdogales.com, to connect prospective pet owners with dogs and puppies at local humane society locations. Consumers in New York, Indiana, Florida, Louisiana, Nebraska, Kansas, Michigan, Montana, Wyoming, Idaho and Washington can connect with local humane societies via the Web site. Inspired by its spokesdog “Chug,” which is featured on Black Dog’s packaging, the brand has a history of working with dogs.

Moët Hennessy’s 10 Cane Rum brand launched a promotion in which sugar cane fields will grow on highway billboards. During the five-week campaign, drivers on the Long Island Expressway in New York and Sunset Boulevard, Los Angeles, will witness the growth of the lifesize synthetic sugar cane field. The billboards will be accompanied by advertising in The New York Times and The Los Angeles Times.

Captain Morgan rum was on hand as four baseball legends aimed to settle the score in one of the game’s oldest rivalries. Former baseball players Dave Winfield and Rich “Goose” Gossage faced off against Jim Rice and Dwight Evans during last month’s New York Yankees/Boston Red Socks series. The former players were pitted against each other in baseball themed challenges and ultimately went head-to-head in a Captain Morgan Pose Off. Each player had to emulate Captain Morgan’s iconic pose in a last-man-standing competition.

Metromint announced the sponsorship of women’s soccer player, Lindsay Tarpley. Tarpley is a forward for the U.S. Women’s National Soccer Team and an Olympic soccer gold medalist. A five-year veteran of the team, she will compete in the 2007 FIFA Women’s World Cup held in China. In a statement, Scott Lowe, president of Metromint, said “We are inspired by Lindsay’s commitment to her sport and how she continues to give back to the community by holding soccer clinics for aspiring female youth soccer players.”

Flying Dog Brewery, Denver, Colo., launched a new Web site, beerdinners.com, to provide the latest information and ideas on pairing food with craft beer. The Web site is dedicated to educating craft beer connoisseurs on the ins-and-outs of pairing meals with the proper style of beer to accentuate the food. The site offers tips on how to find a beer dinner at a restaurant. In addition, complete chef-designed menus are available, including the “Spicy Dog” and “Off the Gonzo Grill” menus. Visitors are encouraged to submit beer dinner ideas or review dinners they have enjoyed as well.