More Mint Flavors
Soma Beverage released two new varieties of Metromint: Orangemint and Lemonmint. Available in slim 500-ml. bottles, Lemonmint offers a tangy and brisk essence and Orangemint provides mild citrus flavor.
Metromint Lemonmint and Orangemint
Soma Beverage Co. LLC, San Francisco
Ingredients: Orangemint: Water, mint and orange essence.
Organic dairy energy drink
Stonyfield Farm entered the energy drink market with Shift. The cultured dairy drink provides a sustainable energy source with a combination of calcium, protein, vitamins D, C, B3 and B6, acai and ginseng. Shift is certified organic and is geared toward teens and young adults. All natural with no starches, gelatin, preservatives or artificial colors or flavors, Shift comes in Berry Boost, Power Punch and Strawberry Banana varieties, and retails for $1.75.
Stonyfield Farm, Londonderry, N.H.
Juice energy drink
Choice First Distribution added Kronik Entourage to its energy drink portfolio. A juice and energy drink blend using 80 percent juice as its base, Kronik Entourage features bright orange graphics and a barbed wire design. Along with the new Kronik Entourage, all three existing 16-ounce Kronik Energy varieties are available in four-packs that are heat shrinkwrapped.
Choice First Distribution, Phoenix
Ingredients: Carbonated water, white grape juice concentrate, pear juice from concentrate, high fructose corn syrup, citric acid, orange juice from concentrate, natural flavors, caffeine, sucralose and Yellow #6.
Healthy Hydration LLC introduced WaterPlus, an electrolyte-enhanced water and WaterPlus Organic, a USDA organic flavored-water line. WaterPlus is a cold-filled water beverage formulated with vapor-distilled water that is enhanced with electrolytes and minerals. WaterPlus Organic is a line of hot-filled water beverages that contain organic cane sugar and several combinations of electrolytes, vitamins and antioxidants. The line includes Fruit Punch Electrolytes, Orange Tangerine Extra-C, Acai Berry Antioxidants, Dragonfruit Kiwi Vitamins and Passionfruit Citrus Energy. WaterPlus Organic is available in 18-ounce plastic bottles for $1.49, and a 25-ounce bottle of WaterPlus retails for $1.09 and a 1-liter bottle for $1.49.
WaterPlus and WaterPlus Organic
Healthy Hydration LLC, Englewood Cliffs, N.J.
Ingredients: Dragonfruit Kiwi: Water, organic evaporated cane sugar, citric acid, natural dragonfruit kiwi flavor with other natural flavors, red cabbage juice concentrate, niacin, calcium pantothenate, vitamin E acetate, pyridoxine hydrochloride, vitamin A palmitate and cyanocobalamin.
Organic and Fair Trade energy drink
The Healthy Beverage Co. released Steaz Energy: Organic Fuel for the Mind, Body and Soul. Available initially at Whole Foods Markets, the energy drink is organic and Fair Trade certified. Steaz Energy’s natural caffeine source is derived from Fair Trade certified green tea from Sri Lanka, organic Guayaki yerba mate from trees native to the South American rainforest and organic guarana. Boosting Steaz Energy’s antioxidant profile is Sambazon acai, which also adds amino acids, omega fatty acids, fiber, flavonoids and trace minerals to the light berry-flavored energy drink. A 12-ounce can retails for $1.99.
The Healthy Beverage Co.,
Ingredients: Sparkling filtered water, organic evaporated cane juice, Sambazon organic acai juice, organic guarana extract, natural berry flavor, citric acid, Guayaki organic yerba mate extract, organic Ceylon green tea, sodium citrate and ascorbic acid.
ICIO launched a Peppermint Water of the same name. Debuting at dance clubs and bars, ICIO is a blend of water and natural peppermint extract. ICIO’s flask-like 12-ounce container is designed for portability to be tucked into fitted jean pockets or handbags. The peppermint water retails from $3 to $5 at bars, clubs and restaurants and for $2 at off-premise locations.
ICIO Peppermint Water
ICIO Inc., West Hollywood, Calif.
Distribution: California and select markets
Ingredients: Water and natural peppermint extract.
|New Product Introductions by Category|
|CATEGORY||SKUS YTD 12/31/06||SKUS YTD 12/31/05|
|Carbonated Soft Drinks||118||176|
|Flavored Alcoholic Beverages||79||76|
|RTD (Iced) Tea||55||123|
|RTD Juices & Juice Drinks||410||414|
|Spirits & Liqueurs||122||112|
|*Does not include every beverage category
Source: Mintel Global New Products Database
Soy on the brain
In April, Odwalla will be launching Odwalla Soy Smart, available in Chai, Chocolate and Vanilla varieties. Odwalla Soy Smart contains soy protein, Omega-3 DHA, and the company says it is an excellent source of calcium. All three varieties are fortified with Martek Biosciences Corp.’s “Life’sDHA,” a proprietary vegetarian source of docosahexaenoic acid (DHA). Odwalla Soy Smart is packaged in 450-ml. recyclable bottles for $3.29.
Odwalla Soy Smart
Odwalla Inc., Half Moon Bay, Calif.
Ingredients: Chai: Organic soymilk (water and organic soybeans), water, banana purée, organic evaporated cane juice, soy lecithin, tricalcium phosphate, vanilla extract, natural flavors, green tea extract, DHA algal oil and sea salt.
Woman’s drink mix
Clif Bar released Luna Elixir, an organic drink mix formulated specifically for the nutritional needs of women. A portable drink mix option, Luna Elixir aids in hydration, and is completely natural with 70 percent organic ingredients and 50 calories. Made with fruit and fruit extracts, the mixes — in Orange Passionfruit, Pomegranate Berry, Raspberry Lychee and Dragonfruit Kiwi — contain 16 vitamins and minerals. The packaging contains a Luna Sweetness Meter to help women control the level of sweetness and flavor in the beverage with 8 ounces of water added for “a strong burst of flavor,” for a “tad sweeter” 12 ounces of water and for a “lighter flavor” 16 ounces. The packets retail for $1.29.
Clif Bar & Co., Berkeley, Calif.
Ingredients: Orange Passionfruit: Organic evaporated cane juice, natural flavors, colored with organic carrot juice powder, citric acid, sea salt, silicon dioxide, calcium lactate, magnesium gluconate, ascorbic acid, vitamin E acetate, niacinamide, zinc lactate, beta carotene, ferric orthophosphate, D-calcium pantothenate, cyanocobalamin, pyridoxine HCL, thiamin mononitrate, riboflavin, ergocalciferol and folic acid.
For adults who experience wheat allergies or choose a wheat-free or gluten-free diet, Anheuser-Busch released Redbridge, a nationally available sorghum beer. Sorghum, the primary ingredient in Redbridge, is a safe grain for those allergic to wheat or gluten. Redbridge is a hearty, full-bodied lager brewed with imported Hallertau and domestic Cascade hops. Redbridge is available in 12-ounce six-packs, and sold in stores and restaurants carrying organic products. Redbridge is brewed at the A-B Merrimack, N.H., brewery.
Anheuser-Busch Co., St. Louis
Arizona Beverage added Pomegranate to its Green Tea Energy Drink line. Arizona Pomegranate Green Tea Energy is an all-natural drink that is lightly carbonated and contains a blend of vitamins, minerals and herbs. The product contains no preservatives, artificial colors or artificial flavors. It is packaged in a 16-ounce can and features illustrated pomegranates on a light green background, which is the predominate color on the company’s Green Tea packaging. The drink retails for $1.99.
Arizona Pomegranate Green Tea Energy Drink
Arizona Beverages, Lake Success, N.Y.
Ingredients: Premium brewed green tea using filtered water, sucrose, pomegranate and apple juices from concentrate, orange blossom honey, taurine, malic acid, vegetable juice, guarana, inositol, panax ginseng, glucuronolactone, caffeine, citric acid, monopotassium phosphate, vitamin C, milk thistle, pantothenic acid, sucralose, vitamin B6 and vitamin B12.
Long Tail Libations Inc., a subsidiary of Anheuser-Busch Co., enters its first endeavor into spirits with the long-awaited Jekyll & Hyde premium liqueur. The liqueur combines two distinct elixirs: Jekyll — with a deep scarlet hue that complements its sweet aroma and wild berry taste; and midnight-black Hyde liqueur, which floats on top of Jekyll creating a dichromatic shot. Hyde offers a spicy scent, licorice flavor and warm finish. Jekyll is 30 percent alcohol by volume while Hyde is 40 percent alcohol by volume. Each liqueur is bottled separately, with two bottles packaged together like pieces of a puzzle. The two flavors can be enjoyed separately or straight up, as a shot or in mixed cocktails such as a martini. The company recommends that Jekyll & Hyde be served cold.
Jekyll & Hyde
Long Tail Libations Inc., Anheuser-Busch Co., St. Louis
Old Orchard Brands introduced a line of ready-to-drink teas infused with organic juices called Old Orchard Brands Premium Tea. The company says the blends’ antioxidant content ranks at the top of the USDA’s ORAC chart. The line features four blends — Green Tea Pomegranate, Green Tea with Honey and Lemon, White Tea Southern Peach and Red (Rooibos) Tea with European Black Currant. Old Orchard Brands Premium Tea is certified organic by the USDA and contains no preservatives, artificial colors or artificial flavors. The varieties come in a 64-ounce bottle and have a suggested retail price of $2.99.
Old Orchard Brands Premium Tea
Old Orchard Brands, Sparta, Mich.
Ingredients: Organic Green Tea with Pomegranate: Filtered water, organic green tea, organic cane sugar, organic pomegranate juice concentrate, organic aronia berry juice concentrate, natural flavors and citric acid.
Australian spring water
Pure Mountain’s Pure Mountain Spring Water originates from rain water that has fallen on Australia’s Mt. Warning in Northern New South Wales. The water is filtered over time by volcanic rocks as it finds its way to an underground spring in Queensland’s Mt. Tamborine from which the water is captured. Pure Mountain is low in minerals and sodium and has a sweet, crisp and soft texture. Pure Mountain’s taste and bold packaging sets it apart from other spring waters, the company says. It is available in 11.8-ounce, 25.4-ounce and 50.7-ounce bottles.
Pure Mountain Spring Water
Pure Mountain Spring Water P/L, Burleigh Heads, Queensland, Australia
Telephone: 61 7 5593-8733
Distribution: Select markets
Ingredients: Natural spring water
At a glance . . .
Glacéau, Whitestone, N.Y., added Charge, a nutrient-enhanced lemon-lime Vitaminwater with electrolytes and B vitamins for performance enhancement with no sodium…
Coffee and tea
Coca-Cola North America, Atlanta, and Caribou Coffee Co. Inc., Minneapolis, plan to launch a new line of premium ready-to-drink iced coffees in the United States this summer…
Arizona Beverages, Lake Success, N.Y., released its Green and Lemon teas in a concentrated form. The concentrates are all-natural, and are packaged in 8.3-ounce cans that are sold in four-packs. Each can makes 64-ounces of finished product…
Choice Organic Teas, Seattle, added an organic Magnolia Oolong Tea to its gourmet line. The tea is available in a 20-count box…
Wine and spirits
Beam Global Spirits & Wine Inc., Deerfield, Ill., entered a new category in the Indian spirits market with the introduction of an Indian-made Whisky DYC. Whisky DYC is an established brand in Europe that has been adapted for the Indian market, and will be blended and bottled in India…
A.V. Imports, Columbia, Md., now is importing Pebble Beach Single Malt Scotch Whisky. Produced by the Lombard family in Speyside, Scotland, and promoted through an exclusive agreement with Pebble Beach Co., the Scotch retails for $69.99 a 750-ml. bottle…
Baja Bob released a sugar-free, low-calorie Mojito Mix. The mix is made with Splenda, and retails for $4.99 a bottle…
Blasons de Bourgogne, Montreal, and Vintage Capital Wine, Stamford, Conn., introduced the first four wines of their new Be Friends range: Burgundy Pinot Noir, Burgundy Chardonnay, Village Vineyard Pinot Noir, and Village Vineyard Chardonnay…
World Harbors Inc., Auburn, Maine, has added seven new flavors — Mojito, Blood Orange, Green Apple, Daiquiri, Pina Colada, Mint and Strawberry Daiquita — to their Angostura Non-Alcoholic Drink Mixers line. The existing Angostura Mixers flavors of Lime Juice, Grenadine, Bloody Mary, Margarita, Sweet ‘n Sour, Triple Sec and Blue Curacao are re-launching with a new product identity that includes a psychedelic inspired label and PET packaging...
Peak Organic Brewing Co. LLC, Burlington, Mass., now offers Peak Organic Beer in 12-packs and kegs…