More Mint Flavors
Soma Beverage released two
new varieties of Metromint: Orangemint and Lemonmint. Available in slim
500-ml. bottles, Lemonmint offers a tangy and brisk essence and Orangemint
provides mild citrus flavor.
Metromint Lemonmint and Orangemint
Soma Beverage Co. LLC, San Francisco
Telephone: 415/979-0781
Internet: metromint.com
Distribution: National
Ingredients: Orangemint:
Water, mint and orange essence.
Organic dairy energy drink
Stonyfield Farm entered the
energy drink market with Shift. The cultured dairy drink provides a
sustainable energy source with a combination of calcium, protein, vitamins
D, C, B3 and B6, acai and ginseng. Shift is certified organic and is geared
toward teens and young adults. All natural with no starches, gelatin,
preservatives or artificial colors or flavors, Shift comes in Berry Boost,
Power Punch and Strawberry Banana varieties, and retails for $1.75.
Shift
Stonyfield Farm, Londonderry, N.H.
Telephone: 800/776-2697
Internet: stonyfield.com
Distribution: National
Juice energy drink
Choice First Distribution
added Kronik Entourage to its energy drink portfolio. A juice and energy
drink blend using 80 percent juice as its base, Kronik Entourage features
bright orange graphics and a barbed wire design. Along with the new Kronik
Entourage, all three existing 16-ounce Kronik Energy varieties are
available in four-packs that are heat shrinkwrapped.
Kronik Entourage
Choice First Distribution, Phoenix
Telephone: 480/491-5577
Internet: kronikenergy.com
Distribution: National
Ingredients: Carbonated
water, white grape juice concentrate, pear juice from concentrate, high
fructose corn syrup, citric acid, orange juice from concentrate, natural
flavors, caffeine, sucralose and Yellow #6.
Vitamin-enhanced hydration
Healthy Hydration LLC introduced WaterPlus, an electrolyte-enhanced water and
WaterPlus Organic, a USDA organic flavored-water line. WaterPlus is a
cold-filled water beverage formulated with vapor-distilled water that is
enhanced with electrolytes and minerals. WaterPlus Organic is a line of
hot-filled water beverages that contain organic cane sugar and several
combinations of electrolytes, vitamins and antioxidants. The line includes
Fruit Punch Electrolytes, Orange Tangerine Extra-C, Acai Berry
Antioxidants, Dragonfruit Kiwi Vitamins and Passionfruit Citrus Energy.
WaterPlus Organic is available in 18-ounce plastic bottles for $1.49, and a
25-ounce bottle of WaterPlus retails for $1.09 and a 1-liter bottle for
$1.49.
WaterPlus and WaterPlus Organic
Healthy Hydration LLC, Englewood Cliffs, N.J.
Telephone: 201/461-6640
Internet: drinkwaterplus.com
Distribution: National
Ingredients: Dragonfruit
Kiwi: Water, organic evaporated cane sugar, citric acid, natural
dragonfruit kiwi flavor with other natural flavors, red cabbage juice
concentrate, niacin, calcium pantothenate, vitamin E acetate, pyridoxine
hydrochloride, vitamin A palmitate and cyanocobalamin.
Organic and Fair Trade energy drink
The Healthy Beverage Co.
released Steaz Energy: Organic Fuel for the Mind, Body and Soul. Available
initially at Whole Foods Markets, the energy drink is organic and Fair
Trade certified. Steaz Energy’s natural caffeine source is derived
from Fair Trade certified green tea from Sri Lanka, organic Guayaki yerba
mate from trees native to the South American rainforest and organic
guarana. Boosting Steaz Energy’s antioxidant profile is Sambazon
acai, which also adds amino acids, omega fatty acids, fiber, flavonoids and
trace minerals to the light berry-flavored energy drink. A 12-ounce can
retails for $1.99.
Steaz Energy
The Healthy Beverage Co.,
Newtown, Pa.
Telephone: 215/321-8330
Internet: steaz.com
Distribution: National
Ingredients: Sparkling
filtered water, organic evaporated cane juice, Sambazon organic acai juice,
organic guarana extract, natural berry flavor, citric acid, Guayaki organic
yerba mate extract, organic Ceylon green tea, sodium citrate and ascorbic
acid.
Peppermint refreshment
ICIO launched a Peppermint
Water of the same name. Debuting at dance clubs and bars, ICIO is a blend
of water and natural peppermint extract. ICIO’s flask-like 12-ounce
container is designed for portability to be tucked into fitted jean pockets
or handbags. The peppermint water retails from $3 to $5 at bars, clubs and
restaurants and for $2 at off-premise locations.
ICIO Peppermint Water
ICIO Inc., West Hollywood, Calif.
Telephone: 310/652-4790
Internet: iciowater.com
Distribution: California
and select markets
Ingredients: Water and
natural peppermint extract.
New Product Introductions by Category | ||
CATEGORY | SKUS YTD 12/31/06 | SKUS YTD 12/31/05 |
Beer | 86 | 81 |
Carbonated Soft Drinks | 118 | 176 |
Coffee | 305 | 257 |
Energy Drinks | 151 | 187 |
Flavored Alcoholic Beverages | 79 | 76 |
Other/Still Drinks | 43 | 46 |
RTD (Iced) Tea | 55 | 123 |
RTD Juices & Juice Drinks | 410 | 414 |
Spirits & Liqueurs | 122 | 112 |
Sports Drinks | 43 | 31 |
Tea | 302 | 292 |
Water | 140 | 223 |
Wine | 122 | 40 |
Total* | 1933 | 2012 |
*Does not include every beverage category Source: Mintel Global New Products Database |
Soy on the brain
In April, Odwalla will be launching Odwalla Soy
Smart, available in Chai, Chocolate and Vanilla varieties. Odwalla Soy
Smart contains soy protein, Omega-3 DHA, and the company says it is an
excellent source of calcium. All three varieties are fortified with Martek
Biosciences Corp.’s “Life’sDHA,” a proprietary
vegetarian source of docosahexaenoic acid
(DHA). Odwalla Soy Smart is packaged in 450-ml. recyclable bottles for
$3.29.
Odwalla Soy Smart
Odwalla Inc., Half Moon Bay, Calif.
Telephone: 800/639-2552
Internet: odwalla.com
Distribution: National
Ingredients: Chai: Organic soymilk (water and organic soybeans), water,
banana purée, organic evaporated cane juice, soy lecithin,
tricalcium phosphate, vanilla extract, natural flavors, green tea extract,
DHA algal oil and sea salt.
Woman’s drink mix
Clif Bar released Luna Elixir, an organic drink mix formulated
specifically for the nutritional needs of women. A portable drink mix
option, Luna Elixir aids in hydration, and is completely natural with 70
percent organic ingredients and 50 calories. Made with fruit and fruit
extracts, the mixes — in Orange Passionfruit, Pomegranate Berry,
Raspberry Lychee and Dragonfruit Kiwi — contain 16 vitamins and
minerals. The packaging contains a Luna Sweetness Meter to help women
control the level of sweetness and flavor in the beverage with 8 ounces of
water added for “a strong burst of flavor,” for a “tad
sweeter” 12 ounces of water and for a “lighter flavor” 16
ounces. The packets retail for $1.29.
Luna Elixir
Clif Bar & Co., Berkeley, Calif.
Telephone: 800/586-2227
Internet: lunabar.com
Distribution: National
Ingredients: Orange
Passionfruit: Organic evaporated cane juice, natural flavors, colored with
organic carrot juice powder, citric acid, sea salt, silicon dioxide,
calcium lactate, magnesium gluconate, ascorbic acid, vitamin E acetate,
niacinamide, zinc lactate, beta carotene, ferric orthophosphate, D-calcium
pantothenate, cyanocobalamin, pyridoxine HCL, thiamin mononitrate,
riboflavin, ergocalciferol and folic acid.
Wheat-free beer
For adults who experience
wheat allergies or choose a wheat-free or gluten-free diet, Anheuser-Busch released
Redbridge, a nationally available sorghum beer. Sorghum, the primary
ingredient in Redbridge, is a safe grain for those allergic to wheat or
gluten. Redbridge is a hearty, full-bodied lager brewed with imported
Hallertau and domestic Cascade hops. Redbridge is available in 12-ounce
six-packs, and sold in stores and restaurants carrying organic products.
Redbridge is brewed at the A-B Merrimack, N.H., brewery.
Redbridge
Anheuser-Busch Co., St. Louis
Telephone: 314/577-2000
Internet: redbridgebeer.com
Distribution: National
Pomegranate energy
Arizona Beverage added
Pomegranate to its Green Tea Energy Drink line. Arizona Pomegranate Green
Tea Energy is an all-natural drink that is lightly carbonated and contains
a blend of vitamins, minerals and herbs. The product contains no
preservatives, artificial colors or artificial flavors. It is packaged in a
16-ounce can and features illustrated pomegranates on a light green
background, which is the predominate color on the company’s Green Tea
packaging. The drink retails for $1.99.
Arizona Pomegranate Green Tea Energy Drink
Arizona Beverages, Lake Success, N.Y.
Telephone: 513/784-9898
Internet: arizonabev.com
Distribution: National
Ingredients: Premium
brewed green tea using filtered water, sucrose, pomegranate and apple
juices from concentrate, orange blossom honey, taurine, malic acid,
vegetable juice, guarana, inositol, panax ginseng, glucuronolactone,
caffeine, citric acid, monopotassium phosphate, vitamin C, milk thistle,
pantothenic acid, sucralose, vitamin B6 and vitamin B12.
Split personality
Long Tail Libations Inc., a
subsidiary of Anheuser-Busch Co., enters its first endeavor into spirits with the
long-awaited Jekyll & Hyde premium liqueur. The liqueur combines two
distinct elixirs: Jekyll — with a deep scarlet hue that complements
its sweet aroma and wild berry taste; and midnight-black Hyde liqueur,
which floats on top of Jekyll creating a dichromatic shot. Hyde offers a
spicy scent, licorice flavor and warm finish. Jekyll is 30 percent alcohol
by volume while Hyde is 40 percent alcohol by volume. Each liqueur is
bottled separately, with two bottles packaged together like pieces of a
puzzle. The two flavors can be enjoyed separately or straight up, as a shot
or in mixed cocktails such as a martini. The company recommends that Jekyll
& Hyde be served cold.
Jekyll & Hyde
Long Tail Libations Inc., Anheuser-Busch Co., St.
Louis
Telephone: 314/577-2000
Internet: drinkjekyllandhyde.com
Distribution: National
Antioxidant teas
Old Orchard Brands
introduced a line of ready-to-drink teas infused with organic juices called
Old Orchard Brands Premium Tea. The company says the blends’
antioxidant content ranks at the top of the USDA’s ORAC chart. The
line features four blends — Green Tea Pomegranate, Green Tea with
Honey and Lemon, White Tea Southern Peach and Red (Rooibos) Tea with
European Black Currant. Old Orchard Brands Premium Tea is certified organic
by the USDA and contains no preservatives, artificial colors or artificial
flavors. The varieties come in a 64-ounce bottle and have a suggested
retail price of $2.99.
Old Orchard Brands Premium Tea
Old Orchard Brands, Sparta, Mich.
Telephone: 616/887-1745
Internet: oldorchardbrands.com
Distribution: National
Ingredients: Organic Green
Tea with Pomegranate: Filtered water, organic green tea, organic cane
sugar, organic pomegranate juice concentrate, organic aronia berry juice
concentrate, natural flavors and citric acid.
Australian spring water
Pure Mountain’s Pure
Mountain Spring Water originates from rain water that has fallen on
Australia’s Mt. Warning in Northern New South Wales. The water is
filtered over time by volcanic rocks as it finds its way to an underground
spring in Queensland’s Mt. Tamborine from which the water is
captured. Pure Mountain is low in minerals and sodium and has a sweet,
crisp and soft texture. Pure Mountain’s taste and bold packaging sets
it apart from other spring waters, the company says. It is available in
11.8-ounce, 25.4-ounce and 50.7-ounce bottles.
Pure Mountain Spring Water
Pure Mountain Spring Water P/L, Burleigh Heads,
Queensland, Australia
Telephone: 61 7
5593-8733
Internet: puremountain.com.au
Distribution: Select
markets
Ingredients: Natural spring
water
At a glance . . .
Bottled water
Glacéau, Whitestone,
N.Y., added Charge, a nutrient-enhanced lemon-lime Vitaminwater with
electrolytes and B vitamins for performance enhancement with no
sodium…
Coffee and tea
Coca-Cola North America,
Atlanta, and Caribou Coffee Co. Inc., Minneapolis, plan to launch a new line of premium
ready-to-drink iced coffees in the United States this summer…
Arizona Beverages, Lake
Success, N.Y., released its Green and Lemon teas in a concentrated form.
The concentrates are all-natural, and are packaged in 8.3-ounce cans that
are sold in four-packs. Each can makes 64-ounces of finished
product…
Choice Organic Teas,
Seattle, added an organic Magnolia Oolong Tea to its gourmet line. The tea
is available in a 20-count box…
Wine and spirits
Beam Global Spirits &
Wine Inc., Deerfield, Ill., entered a new
category in the Indian spirits market with the introduction of an
Indian-made Whisky DYC. Whisky DYC is an established brand in Europe that
has been adapted for the Indian market, and will be blended and bottled in
India…
A.V. Imports, Columbia,
Md., now is importing Pebble Beach Single Malt Scotch Whisky. Produced by
the Lombard family in Speyside, Scotland, and promoted through an exclusive
agreement with Pebble Beach Co., the Scotch retails for $69.99 a 750-ml.
bottle…
Baja Bob released a
sugar-free, low-calorie Mojito Mix. The mix is made with Splenda, and
retails for $4.99 a bottle…
Blasons de Bourgogne,
Montreal, and Vintage Capital Wine, Stamford, Conn., introduced the first four wines of their
new Be Friends range: Burgundy Pinot Noir, Burgundy Chardonnay, Village
Vineyard Pinot Noir, and Village Vineyard Chardonnay…
World Harbors Inc.,
Auburn, Maine, has added seven new flavors — Mojito, Blood Orange,
Green Apple, Daiquiri, Pina Colada, Mint and Strawberry Daiquita — to
their Angostura Non-Alcoholic Drink Mixers line. The existing
Angostura Mixers flavors of Lime Juice, Grenadine, Bloody Mary, Margarita,
Sweet ‘n Sour, Triple Sec and Blue Curacao are re-launching with a
new product identity that includes a psychedelic inspired label and PET
packaging...
Beer
Peak Organic Brewing Co. LLC, Burlington, Mass., now offers Peak Organic Beer in 12-packs and
kegs…