Calorie Burner
Coca-Cola developed Enviga, a drink it says can burn calories. Enviga hits the U.S. market in the Northeast this month and will roll out nationally in January. A sparkling beverage containing green tea extracts, calcium and caffeine, Enviga was created by Beverage Partners Worldwide — a joint venture of Nestlé S.A. and The Coca-Cola Co. A study conducted by the Nestlé Research Center in Lausanne, Switzerland, in collaboration with the University of Lausanne, revealed that consuming the equivalent of three Enviga beverages over the course of a day resulted in a noticeable increase in calorie burning, the company says. Enviga provides 90 mg. of the green tea antioxidant EGCG (epigallocatechin gallate) in each serving, along with 20 percent of the daily value of calcium. The drinks will be available in 12-ounce slim cans, which will retail for $1.29 to $1.49, as well as six and 12-can multi-packs.
Enviga
Coca-Cola North America, Atlanta
Telephone: 404/676-2121
Internet: enviga.com
Distribution: Select markets, then national
Ingredients: Berry: Carbonated water, calcium lactate, concentrated green tea from tea leaves, citric acid, phosphoric acid, potassium sorbate and potassium benzoate, natural flavors, aspartame, caffeine and acesulfame potassium.

Hip tea
Lazy Days Tea Co. released a line of cleverly designed teas. Bearing irreverent names — Cup-O-Jane, Go Man Go, BFF, High-F and Shhh — the teas contain natural flavors and organic ingredients, and are Fair Trade certified.
Lazy Days Tea Co.
Lazy Days Tea Co., Flossmoor, Ill.
Telephone: 708/503-4659
Internet: lazydaystea.com
Distribution: Select markets

New Product Introductions by Category
CATEGORYSKUS YTD 10/31/06 SKUS YTD 10/31/05 PERCENT CHANGE
Alcohol Beverages1,1761,1006.9%
Coffee & Tea1,04889417.2%
Dairy Drinks & Alternatives, Health Drinks35024642.3%
Fruit & Vegetable Drinks6756238.3%
Other Drinks4442798.3%
Soft Drinks, Sports Drinks & Bottled Waters7296758.0%
Total Beverages4,4223,81715.9%
Source: Productscan Online (www.productscan.com)

Shapely tequila
Trago International released the premium Trago Tequila. Los Ambiques Distillery in the Altos de Jaliscos region of Mexico developed the proprietary recipe and three varieties: Silver, Reposado and Anejo.
Trago Tequila
Trago International, San Juan Capistrano, Calif.
Telephone: 949/429-8600
Internet: trago-tequila.com
Distribution: Select markets

White tea energy
Inko’s created a tea-based energy drink called Inko’s White Tea Energy. The 100 percent all-natural, non-carbonated beverage contains 184 mg. of caffeine (derived from tea) per 16-ounce can. The drink gets an added boost from guarana and panex ginseng. To sum up its effects, Inko’s has trademarked the term, “Jitter-Free,” which can be found on the cobalt-blue can. The energy drink retails for $1.99.
Inko’s White Tea Energy
Inko’s LLC, New York, N.Y.
Telephone: 917/273-7594
Internet: healthywhitetea.com
Distribution: National
Ingredients: Brewed white tea, crystalline fructose, lemon juice, citric acid, natural caffeine derived from tea, natural flavor, ascorbic acid, ginger, riboflavin, guarana and panex ginseng.

Coffee brew
Kona Brewing Co. debuted its first limited-release brew, Pipeline Porter. The dark, roasty porter is made with 100 percent Hawaiian Kona coffee, and is a dark chocolate color with a rich roasted malt flavor and a smooth coffee finish, the company says. Pipeline Porter is the first beer in eight years to join Kona Brewing, and kicks off the company’s new limited-release beer program. The brew will be available each fall and winter, and will retail for $6.99 to $7.49 on the mainland, and $7.99 to $9.99 in Hawaii.
Pipeline Porter
Kona Brewing Co., Kailua-Kona, Hawaii
Telephone: 808/344-1133
Internet: konabrewingco.com
Distribution: Select markets

Acai energy drink
Anheuser-Busch created 180 Blue, an energy drink featuring acai. The drink also contains guarana, red grape and blueberry juices in addition to vitamins B6 and B12. 180 Blue has a subtly sweet berry and grape flavor, and is a dark bluish-purple color that is the result of the juices. 180 Blue follows 180 Orange Citrus Blast and 180 Energy X-3 Lemon-Lime Citrus Blast, and retails in an 8-ounce can for $0.99 to $1.29 and in a 16-ounce can for $1.99 to $2.29.
180 Blue
Anheuser-Busch Co., St. Louis
Telephone: 314/577-2000
Internet: anheuser-busch.com
Distribution: National
Ingredients: Carbonated water, high fructose corn syrup, grape juice concentrate, citric acid, acai juice concentrate, guarana, blueberry concentrate, natural flavors, potassium sorbate, sodium benzoate, ascorbic acid, pyridoxine and vitamin B12.

Shapely infusions
Unilever created Lipton Pyramid Teas, a new line of premium teas. The pyramid-shaped gossamer tea bags provide more room for the long-leaf tea and real pieces of fruit to expand and infuse for greater aroma, color and taste. This is Lipton’s first premium tea offered in mass market retail and grocery stores. Lipton Pyramid Teas retail for $3.49 for a 20-count box and are available in White Tea with Island Mango and Peach, Green Tea with Mandarin Orange, Red Tea with Harvest Strawberry and Passionfruit, Black Pearl Tea, Bavarian Wild Berry Tea and Vanilla Caramel Truffle Tea.
Lipton Pyramid Teas
Unilever, Englewood Cliffs, N.J.
Telephone: 201-567-8000
Internet: lipton.com
Distribution: National

Candy conversion
American Beverage Corp. has formed a partnership with Innovative Candy Concepts, manufacturer of Too Tarts SmartChoice candy brand, to create Too Tarts SmartChoice SourWave. The intensely sour-flavored fruit drinks bring the candy flavors to the beverage market. SourWave is packaged in 10-ounce squeeze and squirt PET bottles with full shrink-sleeve labels featuring the images of Too Tart Dudes that have been made popular by the candy. Available in Green Apple, Fruit Punch, Blueberry and Strawberry, all four will contain 100 percent of the daily value of vitamin C, no refined sugars and only 45 calories per bottle. SourWave retails for $1.19.
Too Tarts SmartChoice SourWave
American Beverage Corp., Pittsburgh, Pa.
Telephone: 800/245-2929
Internet: tootarts.com
Distribution: National
Ingredients: Water, apple juice concentrate, malic acid, citric acid, natural and artificial apple, ascorbic acid, sucralose, acesulfame K, sodium benzoate, caramel color and potassium sorbate.

Health water
Leading Brands debuted Infinity Health Water, a line that combines a healthful blend of vitamins C and E, B vitamins, calcium and soy extracts. Available in Blueberry Pomegranate, Strawberry Acai, Orange Cranberry and Lemon Green Tea, each contains 50 calories per 8-ounce serving. The drinks are packaged in
20-ounce PET bottles.
Infinity Health Water
Leading Brands Inc., Vancouver
Telephone: 866/685-5200
Internet: lbix.com
Distribution: Select markets

Natural cherry
TPG Enterprises redeveloped Tart Is Smart by launching four new recipes with smoother flavors, the company says, as well as new labels that provide information on cherry juice’s health benefits. Tart Is Smart is a natural 12-ounce cherry juice that comes in four flavors: Tart Cherry, Cherry Berry, Cherry Grape and Cherry Blueberry. Tart Cherry and Cherry Berry now are enhanced with sweet cherries; Cherry Grape now includes white grape juice; and Cherry Blueberry gets a boost from pineapple juice. Found in the produce department refrigerated case, Tart Is Smart is packaged in 12-ounce bottles, and retails for $3.79.
Tart Is Smart
TPG Enterprises, Othello, Wash.
Telephone: 509/488-1049
Internet: tartissmart.com
Distribution: Select markets
Ingredients: Cherry Blueberry: Tart cherry, blueberry and pineapple juices from concentrate, and natural flavors.

Water with a twist
TalkingRain released TalkingRain Twist, an all-natural flavored premium water with a twist of juice and no sweeteners or preservatives. Packaged in a 30-ounce square bottle, Twist retails for $1.99, and comes in four flavors — Lemon, Mandarin, Peach and Marionberry — with plans for additional flavors and sizes to come.
TalkingRain Twist
TalkingRain Beverage Co., Preston, Wash.
Telephone: 425/222-4900
Internet: talkingrain.com
Distribution: National
Ingredients: Peach: Water, pineapple juice concentrate, natural flavors and malic acid.

Organic delights
Global Juices and Fruits LLC unveiled a line of organic juices under the brand name Earthly Delights. The mostly pomegranate-based line is starting with four juices: 100 percent Pure Pomegranate, Pomegranate Cherry Berry, Pomegranate Cranberry and Orange Mango. The varieties are available in 12-ounce, 32-ounce and 58-ounce bottles.  
Earthly Delights Organics
Global Juices and Fruits LLC, Eagle, Idaho
Telephone: 877/6060-1360
Internet: Earthlydelightsorganics.com
Distribution: Select markets
Ingredients: Pure Pomegranate: Organic pomegranate concentrate and water.

Acai juice
Sambazon, a supplier of the acai berry, launched a new organic acai juice. The juice, Purple Power is an organic blend of acai and blue agave that creates an exotic berry flavor. Purple Power is a follow-up to a line of six organic acai-based smoothies the company launched this summer. Sambazon’s fresh juice will be available in single-serve 10.5-ounce bottles for $2.99, and are sold in the produce section of grocery stores.    
Purple Power
Sambazon, San Clemente, Calif.
Telephone: 949/498-8618
Internet: sambazon.com
Distribution: National
Ingredients: Organic acai, organic agave, organic natural flavors, organic soy lecithin and citric acid.

At a glance . . .
Beer
Anheuser-Busch recently filed a label registration for Spiced Apple flavor, believed to be intended for the Peels line of flavored malt beverages…
Rogue Ales, Newport, Ore., created Monk Madness, a Belgian Strong Ale made with a combination of Belgian and Northwest malts and hops. Available on draft and in 22-ounce seriographed bottles, Monk Madness offers five layers of malts to create a complex, slightly sweet flavor balanced by five hop varieties…
Wine and spirits
Heartland Spirits Group, Springboro, Ohio, released Kush Herbal Cognac, a blend of French XO Cognac, natural fruit flavorings and Hemp Essential Oil imported from Amsterdam. A 750-ml. bottle retails for $24.99…
Beaulieu Vineyard, part of Diageo Chateau & Estate Wines, launched Beauzeaux, a new red wine blend from eight varietals. Beauzeaux’s labels feature a whimsical French juggler in several poses, and offer four easy-to- learn parlor tricks. The screw-cap bottles retail for $9.99…
Tea
Honest Tea, Bethesda, Md., expanded its line of ready-to-drink beverages with the addition of Pomegranate White Tea with Acai…
Alternative beverages
Zipfizz Corp., Mill Creek, Wash., added Immune Fizz, a daily immune boost that features 28 nutrients and vitamins, to its line of powdered mixes packaged in slim, single-serve packets…
Bravo! Foods International Corp., North Palm Beach, Fla., finalized the recipes for Franken Berry Slammers and Boo Berry Slammers flavored milk, and is moving into production. The blueberry- and strawberry-flavored 8-ounce Slammers will hit shelves this winter…
Inov8, Rye, N.Y., added a Pomegranate flavor to the Hydrive energy drink line…
Ex-Izze owner Greg Stroh and partners James Rouse and Wes Brasher have formed Mix1 Inc., and created Mix1, an all-natural, energy-sustaining nutritional beverage. Mix1 comes in 11-ounce bottles, priced at $2, and is available in Colorado…